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Bo Rui new materials: Broad and deep and enterprising
**Editor's Note:** A successful company thrives due to its culture, not just because of financial success. As the saying goes, "The sage refines, the layperson plants fruit, and so it is with enterprises." Henan Bo Rui New Material Co., Ltd. is a high-tech enterprise specializing in the production of diamond micropowder. The core of its corporate culture is "Big spirit, forge ahead," a philosophy that reflects the company’s commitment to innovation, growth, and excellence.
Li Bin, Chairman of Bo Rui, explained to reporters from China Superhard Materials Network: “'Bo' represents the company's pursuit of advanced technology, management concepts, and top talent. 'Sharp' symbolizes a clear vision and determination to keep moving forward, never settling for current achievements. It’s about continuous progress and innovation.â€
A modern office building, dust-free workshop, and state-of-the-art production line were built when Bo Rui was admitted to the Zhengzhou High-tech Economic Development Zone in October 2013. Since then, the company has expanded its production capacity and improved the quality of its diamond micropowder products. Maintaining consistent quality has earned the company strong recognition from industry clients.
Over more than 20 years of development, Bo Rui has remained true to its corporate values. Its products are praised for their excellent quality, performance, competitive pricing, and attentive service.
**Persistence is the Quality**
Chairman Li Bin said: “From the very beginning, we have focused on high-end products and used diamonds from Zhongnan Diamond Co., Ltd. for processing. This has helped us maintain long-term market trust. It's the result of persistence over time.â€
In addition, the company has adopted a differentiated development strategy, addressing specific customer needs by offering customized products and services. This approach has created a cycle of long-term communication and cooperation with customers, allowing Bo Rui to conduct targeted R&D and improve product offerings.
**Labor Shortage, We Don’t Panic**
With over 40 employees, including 25 with bachelor’s degrees, Bo Rui has built a team of professionals in quality control, production, warehouse management, and sales. This educated workforce has become a driving force for the company’s healthy development.
Talent is key to future growth, but creating an environment where employees feel valued is equally important. Li Bin emphasized: “Employees on the front lines often come up with the best innovations. By encouraging them to think and create, we can drive real progress.â€
He added proudly: “Visit our workshop, and you’ll see that every machine and process improvement comes from employee ideas. These small innovations are the biggest treasures of vPro.â€
**Innovation Through Employee Engagement**
However, Li Bin also admitted that sustaining innovation is no easy task. “To encourage continuous innovation, the company must foster a sense of belonging among employees. We’ve established an innovation reward system, ensuring that every practical and effective idea is recognized and rewarded.â€
Additionally, the company provides Wi-Fi in staff dormitories and organizes movie nights for employees. These humanized practices help reduce feelings of being trapped and increase motivation. When employees feel comfortable and engaged, they work more effectively, leading to greater value creation.
**Investing in Talent and Technology**
Bo Rui is also building a research and development center for diamond micropowder, aiming to attract and train skilled professionals. This will enhance the company’s competitiveness and ensure sustainable growth. At the same time, the company actively seeks out top talents in the industry and engages in technical exchanges and collaborations.
**Brand Promotion through the Power of the Internet**
Looking ahead, Li Bin expressed confidence in the future of the diamond micropowder industry. “The overall situation in 2014 will be better than 2013, with broader applications and growing demand, especially in diamond wire saws, which enjoy strong government support. The industry is expected to grow steadily.â€
While competition is inevitable, Li Bin believes that high-quality, stable products are the best brand for market competition. To expand globally, Bo Rui plans to participate in major international exhibitions and leverage the internet for global branding.
As the internet continues to reshape industries worldwide, Bo Rui is preparing for a comprehensive digital transformation. The company is optimizing its website and integrating digital tools into all areas of production and marketing. In addition to maintaining its partnership with China Superhard Materials Network, Bo Rui will launch the “China Metallographic Consumables Network†and make significant progress in online development in 2014.