Hardware doors and windows industry shuffle unstoppable trend

Hardware doors and windows industry shuffle unstoppable trend Affected by the financial turmoil, the door and window industry played a price war virtually. The price war was not a long-term solution. The hardware and windows enterprises could only rely on their hard power, not only smashing the cutting-edge forces of poor strength in the bud. For some of the old manufacturers of Xishan Bo Xishan is also very deadly, hardware and window manufacturers can not successfully winter, so after warming, the industry is naturally a new order, a new starting point, the seat of the manufacturers will have to re-set, the door and window industry competition Fiercely, the trend of shuffling will be inevitable.

A few days ago, many brand stores in Shenzhen have already hung banners with substantial price cuts to attract the attention of many consumers. For the big reshuffle phenomenon in the market of doors and windows, brand marketing expert Luo Baihui believes that the industry reshuffle is the natural law of the market economy, and no one can stop it. The end result is to get out of the market the miscellaneous brand cars that disturb the market.

A brand entering a market must have an absolute cost-effectiveness to expand, have long-term strategic goals, and continue to create products of superior quality to meet the needs of the market. Since July 2009, the industry has entered a stage of large-scale reshuffle. The shuffling is a crisis for those brand-name doors and windows, but for a well-known brand, it is vitality.

Big brands also have quality problems. How to get more emphasis on the quality and practicality of the product itself is a problem that hardware and door companies should pay attention to. Luo Baihui believes that while doing a good job of products, companies should focus on better serving their customers. Completely established a good after-sales service team to provide users with a satisfactory pre-sale, sales, after-sales service. Only in this way can we achieve the customer's expectations, can we effectively build a brand through effective word-of-mouth, and through interpersonal communication and customer trust.

As in other industries, the window and door market is also heavily homogenized and has more price wars. Ultimately, any industry can not escape the fate of shuffling. Since April 2013, the door and window market has ushered in a season that is different from previous years. Previous marketing methods such as promotional gifts and gifts have been rare.

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