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Wei Da Group strives to lay down the international market within three years
**Abstract**
Recently, the provincial-level fixture engineering laboratory of Wei Da Group has successfully passed the provincial development and reform commission, becoming the first provincial engineering laboratory in Lingang District. This milestone has significantly boosted the confidence of Wei Da employees in executing their technology revitalization and brand-winning strategies. Focused on the production of drill chucks, the company has consistently led the national industry for 14 consecutive years, establishing itself as a symbol of innovation for Chinese enterprises aiming to integrate into the global market.
Through continuous efforts, Wei Da has built a strong foundation by combining its scale advantage, technological edge, and brand reputation. It now stands as a leader in the global machine tool and power tool accessories industry. The company's "three-in-one" industrial model has created remarkable success, solidifying its position as a key player in the sector.
**Diversified Development Continuously Expands Enterprise Scale Advantage**
In April last year, Wei Da Group leveraged its listed financing platform to acquire Jinan No. 1 Machine Tool Group Co., Ltd., forming Jinan No. 1 Machine Tool Co., Ltd. at its headquarters. The Weihai branch began operations in the machine tool manufacturing industry, marking another step in the company’s diversification strategy.
This acquisition is part of Wei Da’s broader plan to expand its business scope. “Diversification helps strengthen our enterprise development resilience, build a product series, and enhance our core competitiveness,†said an official from the group. In addition to expanding its traditional drill chuck business, Wei Da has established companies in powder metallurgy, saw blade manufacturing, electric tools, and precision casting.
The stone saw blade and wood saw products from Wei Da Saw Industry Co., Ltd. hold a 20% domestic market share. Meanwhile, Wei Da Precision Casting Co., Ltd. supplies castings used by major global manufacturers such as doctors, German JOST, and Russian heavy truck companies.
Wei Da also owns several subsidiaries, including Wei Da Agricultural Co., Ltd., Wei Da Real Estate Co., Ltd., and joint ventures like Weihai Rem Machinery Co., Ltd. and Weihai Ship Technology Co., Ltd. After over 20 years of growth, the group has evolved into a multi-industry enterprise with a comprehensive development model, offering diverse products that meet a wide range of customer needs.
**Scientific Management Enhances Brand Advantage Through High-End Products**
During a visit to Wei Da Group’s well-organized production facility in Taichung, it was evident that the company emphasizes high-quality, precise manufacturing. “Only high-precision products can win customer trust and capture the market,†said a company representative.
Since its inception, Wei Da has prioritized quality, achieving world-class standards for its PEACOCK brand drill chucks for 11 consecutive years. The trademark “PEACOCK†is now a well-known brand in Shandong Province, recognized as a famous product in the machine tool and power tool industry.
With a strong brand presence, Wei Da has maintained top economic performance in the national drill chuck industry for over a decade. Its products are sold in more than 50 countries, including Fortune 500 companies like Black & Decker, BOSCH, Makita, and TTI. The company has been honored as one of the Top 100 Machinery Enterprises in Shandong and received the “Shandong Province Brand Value Contribution Award.â€
To maintain this success, Wei Da has implemented modern management systems, including ISO9001 quality control and ERP information management. These systems ensure seamless coordination across R&D, production, sales, and collaboration, enabling efficient operations and global market integration.
**Upgrade Equipment Strongly Creates Technical Advantages**
Inside the newly built 1900-square-meter R&D center, a culture of innovation and technological advancement thrives. The lab is equipped with 104 sets of advanced testing equipment, with a total investment of 8.7 million yuan. It focuses on developing high-end products such as precision hydraulic chucks and large-torque impact special drill chucks.
The lab aims to improve clamping force, solve locking issues, extend component life, and enhance stability and anti-inertial unlocking. By breaking foreign technology monopolies, Wei Da is working on producing precision hydraulic chucks with independent intellectual property rights.
Looking ahead, the company plans to develop three new series of precision hydraulic chucks, launch 30 new products, and apply for 24 patents within the next three years. The goal is to increase domestic market share of high-end fixtures to over 60%, and international market share to over 50%.
Wei Da has invested heavily in technological innovation, accumulating 123 authorized patents, including 41 invention patents. The company has been recognized as a high-tech enterprise and a technical demonstration advanced enterprise by national authorities.
To support future growth, Wei Da plans to invest over 500,000 yuan annually in employee education and talent recruitment. It also aims to develop high-end products and expand into European and American markets. Over the next three years, the company will invest 200 million yuan in R&D and 800 million yuan in collaborations with universities and research institutions, focusing on emerging industries like energy conservation and marine environmental protection.
With over 4,000 sets of advanced processing equipment and 10 new automated production lines, Wei Da has achieved high-precision, high-grade production capabilities. This not only improves product quality but also reduces production costs by 30% and increases capacity by over 30 million units.
Through continuous technological upgrades and product expansion, Wei Da has built a sustainable cycle of innovation, ensuring long-term growth and market resilience. Last year, the company achieved 1.3 billion yuan in sales and paid over 100 million yuan in taxes, earning recognition as a “star enterprise†by the municipal government.