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Wei Da Group strives to lay down the international market within three years
**Abstract**
Recently, the provincial-level fixture engineering laboratory of Wei Da Group has successfully passed the provincial development and reform commission, becoming the first provincial engineering laboratory in Lingang District. This significant achievement has greatly boosted the confidence of Wei Da employees in implementing their technology revitalization and brand-winning strategies. Focused on the production of drill chucks, the company continues to lead in innovation and quality, setting a benchmark for Chinese enterprises.
Wei Da Group, known for its core competitiveness in drilling chuck manufacturing, has ranked first in the national industry for 14 consecutive years. It now stands as a symbol of Chinese innovation and global integration. Through the establishment of scale, technical, and brand advantages, the company has created the "three-in-one" industrial glory, maintaining its leadership in the global machine tool and power tool accessories market.
**Diversified Development Continuously Builds Enterprise Scale Advantage**
In April of last year, Wei Da Group continued to expand by leveraging its listed financing platform. It officially acquired Jinan No. 1 Machine Tool Group Co., Ltd., established Jinan No. 1 Machine Tool Co., Ltd., and set up a branch in Weihai. This move marked its entry into the machine tool manufacturing industry.
The acquisition of Jinan No. 1 Machine Tool Group is another bold step in Wei Da’s diversified growth strategy. According to a company representative, diversification helps enhance enterprise resilience, build a range of products, and strengthen core competitiveness.
To further expand, Wei Da has continuously established companies in powder metallurgy, saw industry, electric tools, and precision casting. For example, the stone saw blade body and wood saw produced by Wei Da Saw Industry have a 20% domestic market share. Meanwhile, Wei Da Precision Casting supplies castings to major international manufacturers such as doctors, German JOST, and Russian heavy truck companies.
In addition, the group includes more than a dozen companies, including Wei Da Agricultural, Real Estate, joint ventures like Weihai Rem Machinery, and Weihai Ship Technology. After over 20 years of development, Wei Da has become a multi-industry group with comprehensive growth, forming a strong supporting system that offers diverse products for global customers.
**Scientific Management Enhances Brand Advantage with High-End Products**
On May 20, we visited Wei Da’s spacious and clean production facility in Taichung. The new workshop was well-organized, with workers efficiently producing high-precision products.
“Only high-quality products can win customer trust and dominate the market,†said a company official. Since its founding, Wei Da has always prioritized product quality, aiming for zero defects and building a strong brand reputation.
The “PEACOCK†brand of drill chucks from Wei Da has led globally for 11 consecutive years. The trademark is recognized as a famous brand in Shandong Province, and the company has been rated among the top 100 machinery enterprises in the province.
With a strong brand advantage, Wei Da's economic performance has remained at the top of the national drill chuck industry for over a decade. Its products are sold in over 50 countries, including Fortune 500 companies like Black & Decker, BOSCH, Makita, and TTI.
“Beyond technology and equipment, standardized management is key to producing high-end products,†said an executive. The company’s modern management systems, including ISO9001 and ERP, ensure efficient operations and seamless information flow across R&D, production, and sales.
**Upgrade Equipment Strongly Creates Technical Advantages**
Inside the newly built 1900-square-meter R&D center of the provincial-level fixture engineering laboratory, there is a strong atmosphere of innovation. The lab has invested 8.7 million yuan to purchase 104 sets of advanced testing equipment, focusing on developing high-end products like precision hydraulic chucks and large-torque impact drill chucks.
The lab aims to improve clamping force, solve locking issues, increase component life, and break foreign technological monopolies. It also plans to develop 3 series of precision hydraulic chucks, 30 new products, and apply for 24 patents within three years.
Wei Da Group holds 123 authorized patents, including 41 invention patents, ranking first in the tool industry. It has been recognized as a high-tech enterprise and a technical demonstration leader.
To support future growth, the company invests over 500,000 yuan annually in employee education and talent recruitment. It also plans to invest 200 million yuan in technological innovation and 800 million yuan in joint research with universities and institutions, especially in energy-saving and marine environmental protection industries.
Over the years, Wei Da has continuously upgraded its equipment, purchasing over 4,000 sets of advanced processing machines and transforming 10 new production lines. These upgrades have improved automation, reduced production time by 30%, and increased output by over 30 million units.
Through continuous technological upgrades and product expansion, Wei Da has achieved a virtuous cycle of innovation and growth, ensuring long-term stability and competitive advantage.
Last year, the company achieved total sales revenue of 1.3 billion yuan and paid over 100 million yuan in taxes, earning the title of "Star Enterprise" from the municipal government.