Innovation is a hot word for the industry. Does the flooring industry make a product or play a concept?

Nowadays, with the increasingly fierce competition in the flooring industry, the voice of the flooring companies on product innovation is also increasing. In the current floor market, all kinds of flooring products are in full swing. This aspect reflects the positive attitude of the flooring companies to the city. On the other hand, this innovation has gradually mapped out some problems in the current market.

Floor product innovation becomes the key to reverse the adverse situation

With the development of the domestic market economy, the domestic market's large market environment has undergone changes, and market competition has become increasingly fierce. In recent years, the problem of “homogenization” in the flooring industry has intensified, and the wave of product design plagiarism is also prevalent. These have seriously hampered the normal development of the flooring industry. Faced with this series of unfavorable industry phenomena, more and more companies are beginning to think about the problem of “innovation”, and innovation has also become a hot word for discussion in the flooring and other home industries.

For floor companies, innovation is not a verbal talk, shouting slogans. On the one hand, with the ever-changing social development, people's material and cultural living standards have been increasing year by year. People's demands for flooring products have also been changing, and individualized demands have become increasingly apparent. On the other hand, with the prevalence of numerous marketing tools, the overall fitness and rationality of consumers have been greatly enhanced. Innovation of "concept" may attract consumers for a while, but consumers are not fools and there is no actual innovation. Products, companies can not keep the hearts of consumers.

Flooring product innovation cannot stay on the surface

The flooring industry has developed in the country for nearly 30 years. It belongs to the traditional home building materials industry and has historically inherited genes. Therefore, when the flooring companies do product innovations, they should not subvert them at every turn. Innovation is an optimization based on the original, and it is not a complete subversion. Looking at the current floor market, how many so-called innovation items in the corporate R&D department have been shelved and how many new products have become burdensome to swallow?

For a typical flooring company, it does not have the capital, the cycle, the ability and the strength that large companies have to cultivate consumers. Therefore, when companies do product innovation, they must not play with concepts, and they must not use consumers as fools. Because consumers will only be foolish for a while, they will not be stupid for a lifetime. What's more, today's information dissemination technology is so developed today that the self-media like the WeChat circle of friends is highly developed.

Therefore, in today's society, the communication and trust between the floor companies and consumers should be more timely and effective, unless the company wants to “play one place for another”, but this is not a long-term development of the company, nor is it The entrepreneurial thinking that an entrepreneur should have.