Flooring industry reshuffle intensifies business opportunities

The flooring industry has developed in China for nearly 30 years. Now under the influence of a series of internal and external factors, the entire market has gradually transitioned to the reshuffle period. In the fiercely competitive market, the arrival of the shuffling period undoubtedly aggravated the survival of the fittest and the entire industry. Many floor companies have felt the fierce competitive pressure in the market, but some companies have entered a more ideal development environment because of the intensification of the overall market reshuffle period.

Market chaos accelerates reshuffle in the flooring industry market

The barriers to entry in the flooring industry are low, and companies are mixed. Many SMEs divide their market shares at low prices. Due to competition, some second-tier brands also face challenges in a price-cutting manner. However, the price reduction is often based on the premise of sacrificing product quality. Inferior products will inevitably affect the brand image, and then lose consumer groups, and eventually lead to excess production capacity and a vicious cycle.

The reshuffle of the flooring industry intensifies the business opportunities behind the pressure surge.

The mutual plagiarism among enterprises resulted in the lack of original products and the brand products were squeezed. In addition, the flooring industry is also faced with low barriers to entry, proliferation of plagiarism, frequent exhibitions, continuous promotions, price warfare and other strange phenomena. Intensified industry reshuffle has become an inevitable direction for the development of the industry. In this process, for small and medium-sized floor companies, it will probably make them fall into a more awkward position; for large-scale floor companies, this will also be a development opportunity.

Reshuffle in the industry has prompted sound development of large-scale flooring companies. Most companies have stated that reshuffling is conducive to the healthy development of the industry. “The threshold of the floor industry is also divided into high, medium, and low grades, saying that the low threshold is relative to low-end companies, some brands that rely on small workshops, and cannot even be called brands.” A senior industry researcher told reporters. The industry reshuffle may be an opportunity for greater development for large companies, but it is a severe test for SMEs with low capital strength and R&D strength.

The coming of a shuffle will inevitably aggravate the competition among enterprises. For large companies, it is better to achieve a win-win situation by combining strengths and strengths. The current market conditions of the flooring industry are still relatively simple. It is difficult to support the enterprises to achieve breakthroughs in the reshuffle of the big wave. It is because the rich product lines, cross-border integration and diversified development have become the options for many large-scale enterprises to seek solutions.

No industry development will be smooth. After nearly 30 years of historical accumulation, this mature industry has gradually emerged some phenomena that must appear in the course of industry development. Under the circumstance of this phenomenon, how should the flooring companies achieve long-term development? Regardless of whether it is a strong alliance or a diversified development path, the flooring companies need to recognize the market situation, actively respond to the situation, and strive to overcome difficulties. Prerequisite for the market.