Deep analysis of the three "diseases" in the wooden door market

As consumer spending continues to rise, wooden doors are becoming an increasingly significant part of home decoration. The wooden door industry is expanding rapidly, but it still faces challenges such as low brand recognition, high pricing, and unclear product standards. To ensure sustainable growth, the market needs stricter regulation, and the overall consumer environment should be improved.

The growing demand for wooden doors has attracted more attention from both consumers and industry experts. However, despite the industry's expansion, many issues remain unresolved. In response to these concerns, a reporter recently spoke with several professionals in the field to gain deeper insights into the root causes of these problems.

One of the main questions raised is why many wooden door brands remain unknown to the general public. During the interviews, several industry insiders shared their perspectives. A store manager noted that while many wooden door brands generate billions in annual sales and have solid product quality, they still struggle with visibility. “There are plenty of well-known brands in the industry, but most consumers don’t recognize them,” he said.

A CEO of a major wooden door brand explained that compared to other construction materials, the wooden door sector lags behind in terms of branding. From 2002 to 2008, the market experienced a peak, with many brands emerging. However, during this period, few focused on long-term brand development. Although some companies have started investing in branding, their efforts are still limited to traditional marketing methods, which restricts broader consumer engagement.

Another industry professional pointed out that many wooden door brands are still considered "industry-only" brands rather than household names. “To become a true consumer brand, you need not only strong product quality but also widespread retail presence,” he said. Others believe that the lack of a strong platform has hindered the growth of wooden door brands over the years.

He also highlighted that brand awareness in the wooden door industry is closely tied to consumer perception. According to a recent survey, consumers tend to prioritize style and after-sales service when making purchasing decisions, followed by material quality and energy efficiency. Surprisingly, many still do not place much importance on brand identity. However, he believes that as the industry matures and more reputable brands emerge, consumer awareness will gradually increase. “This is a natural progression in the market,” he concluded.

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