As consumer spending continues to rise, the share of wooden doors in home decoration has grown significantly. The wooden door industry is experiencing rapid development, yet it still faces several challenges, including low brand recognition, high pricing, and inconsistent product identification. These issues indicate that the market needs stricter regulation and a cleaner, more transparent environment for consumers. Recently, reporters have been investigating these issues by speaking with industry experts to uncover the root causes behind the current problems in the wooden door market. Why do so many wooden door brands remain unknown to the public? During interviews, it was revealed that many wooden door brands achieve annual sales in the billions, and their products are widely recognized within the industry. A store manager shared, “There are plenty of well-known brands in the market, but they aren’t familiar to most consumers.†A CEO of a wooden door brand explained that compared to other construction materials, the wooden door sector lags behind by many years. From 2002 to 2008, the industry saw a peak in sales, with numerous brands emerging. However, many of them neglected long-term brand building and marketing. While some manufacturers have started to focus on branding, their efforts remain limited to traditional channels and lack broader engagement with consumers. “Currently, many wooden door brands are only known within the industry and haven’t reached the level of household recognition,†said a store manager. He added that becoming a true consumer brand requires not just strong production capabilities, but also an extensive network of retail outlets. Others pointed out that the lack of a strong marketing platform has also contributed to the issue over the years. He further noted that brand awareness is closely tied to consumer perception. According to a recent survey, many consumers prioritize style and after-sales service over material quality or energy efficiency. Most were unaware of specific brands. However, he believes that as the wooden door industry continues to grow and improve, consumer brand awareness will naturally increase. “This is definitely a trend we can expect in the future.†Pvb Film-Automotive,Pvb Interlayer Glass,Pvb Film Glass,Sgp Glass Interlayer Kerryya (Chongqing) Co., Ltd , https://www.cqhkpvb.com