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Jilin Baishan accelerates the transformation and upgrading of the pine flower industry
In recent years, the Jiangyuan District Party Committee and the District Government of Baishan City have taken the development of the Songhua Stone Industry and the Songhuashi brand strategy as an important part of economic development, through “government promotion, policy support, association organization, brand building, market operationâ€. The model, increase industrial support, carry out large-scale production, transform the advantages of Songhuashi's characteristic resources into product advantages and industrial advantages, and finally form the competitive competitiveness of the cultural industry, making the Songhua stone products and cultural brands attract the attention of the world. Since 2008, Jiangyuan District has successfully held three Songhua Stone Culture Festivals and two Changbai Mountain Kistler Expos, and promoted the promotion of Songhua Stone at the domestic and international high-end venues and important gatherings such as the Beijing Political Consultative Conference Hall, Shanghai World Expo, and Northeast Asia Expo. Songhua, showing the unique charm of Songhua Stone to the whole country and the world. Among them, the giant Songhua ç š "Jiangzhiyuan" was permanently collected by the National People's Political Consultative Conference Hall, and the "Kowloon ç š" was donated by the national leaders as a national gift to foreign heads of state visiting China. Songhuayu, a rare treasure full of Changbai Mountain culture and court culture, is once again respected. Although the Songhua stone industry in Jiangyuan District has had a certain impact in the country, there are still some problems to be solved in its accelerated development. First, the corresponding institutions need to be established as soon as possible. We should promptly apply for the establishment of the China Songhua Stone (ç š) Appreciation Testing Center, formulate and introduce the Chinese Songhua Stone (ç š) Appreciation Standard as soon as possible, and accelerate the establishment of the Songhua Stone Crafts Evaluation System. Second, the rich historical and cultural connotations of Songhua Stone and Songhuayu need to be further explored. To promote the integration of Changbai Mountain culture, Manchu culture and folk culture, we will establish a Chinese Songhua Stone Culture Research Conference to further explore and explore the further inheritance of Songhua Stone culture and collection value. Third, there is a shortage of professional talents in Songhua. There are few high-end talents and a team of skilled professionals. The carving process of Songhua stone is mixed, and the construction of training institutions should be further strengthened. Fourth, the development and construction funds of the Songhua Stone Industry Project are insufficient. Lack of high-end production equipment and products, Songhua Stone Industrial Park construction progress is not fast, leading enterprises are few, large-scale, intensive operation is not high. Some scattered loose stone operators still exist. The construction of the second phase of the Changbai Mountain Kistler Cultural City should be accelerated to facilitate unified management and to guide retail investors to settle in through policies. Fifth, the propaganda momentum and strength are not enough. Strong sense of building a brand concept is not strong. It is necessary to further increase publicity efforts to form the concept of consciousness of Changbai Mountain-Songhuashi-Jiangyuan, Jiangyuan-Songhuashi-Changbai Mountain. In-depth planning of Songhuashi brand propaganda planning, advertising and publicity must be overwhelming, the situation of propaganda should be novel and unique, the theme features distinct, physical propaganda should be involved in a wide range, high-grade, high-quality. The development prospect of Songhua Stone Industry in Jiangyuan District is optimistic. The Jiangyuan District Party Committee and the District Government carefully interpret the policies of the Provincial Party Committee Propaganda Department, the Provincial Department of Culture and the Provincial Department of Land and Resources jointly to support the development of the Songhua Stone Industry, and combine the actual conditions to plan the development ideas and long-term planning of the Songhua Stone Industry. Promote the transformation of Songhuashi's characteristic resources to industrial advantages. First, the high-level planning of the Songhua stone industry. The development of the Songhua Stone Industry was included in the 12th Five-Year Plan for the National Economic and Social Development of the Region, and the largest Changbai Mountain Kistler Trade Distribution Center and the Songhuayu Cultural Industry Base in the Northeast were built. Hire state-qualified units to design the development plan of Songhua Stone Industry; establish China Songhua Stone (ç š) Appreciation and Testing Center, settle in Jiangyuan; formulate appreciating standards, establish a value evaluation system for Songhua Stone Crafts; train and introduce professional talents of Songhua Stone, set up Songhua Stone Cultural and industrial development talent reward funds. The second is to strengthen the support of Songhua stone culture research and product development. The China Songhua Stone Research Center was established. During the 3rd Stone Expo, the 2nd Songhua Stone Industry Development Seminar was held in Jilin Province. Relying on the Jiangyuan District Juyuan Songhua Stone Skills Training Department, the Songhua Stone Industry R&D Center was established to develop new products, improve the ability of independent innovation, and focus on the development of a number of craft gifts that use Songhua Stone as raw materials to meet different consumption levels. Tourism goods. The third is to increase product development efforts. In the development of culture and tourism industry, we will use our brains and efforts to develop more suitable and suitable cultural goods for Changbai Mountain and souvenirs of Changbai Mountain. We will form a scale and expand the market as soon as possible. The fourth is to support the leading enterprises of Songhua Stone (ç š). The district government has newly invested 1.5 million yuan, and introduced relevant preferential policies, increased investment, integrated resources, and reorganized the processing and sales enterprises in the region to form a group company. The fifth is to speed up the construction of the second phase of the Kistler Culture City project. The total investment is planned to be 43 million yuan, and 190 shops will be built, covering an area of ​​151,000 square meters. Two four-storey integrated stone market will be built, mainly engaged in pine flower stone, pine flower garden, all kinds of strange stones and pine flower stone supporting products. Encourage all the Songhua Stone Museums in the area to enter the Kistler Cultural City, and change the past to be a small-scale operation. The sixth is to plan and construct the Songhua Stone Industrial Park. We will strive to introduce more than 10 large-scale enterprises into the park within five years, and the district government will provide three years of support policies and credit fund support. The seventh is to increase publicity. Actively learn from foreign experience, set up a Songhua Stone Culture Research Association, explore the history and culture of Songhua Stone, expand the celebrity effect and historical effect, and continuously enhance the popularity and influence of the Songhua Stone industry. Eight is to strengthen the protective development of Songhua Stone resources. Relevant policies were introduced to explore the source points of Songhuashi Mine, rationally set up exploration rights and mining rights, and optimize the exploration and development layout of Songhua Stone resources.