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In recent years, an increasing number of companies have introduced children’s paints to the market, specifically marketed for kids’ rooms and furniture. These products are often advertised as “eco-friendly†and safer than traditional paints, but they come with a significantly higher price tag. This raises an important question: Why are children’s paints so expensive? And are they truly safe and non-toxic as claimed by manufacturers?
According to statistics, around 80 million children in China suffer from respiratory infections caused by indoor pollution each year, and more than 300,000 children under five die due to indoor air pollution. Among all decoration materials, paint is considered one of the biggest hidden dangers. Faced with such alarming data, many parents like Ms. Zhou are willing to spend extra money to ensure their children’s safety by choosing “green†or eco-friendly paints.
Ms. Zhou, a mother of a three-year-old daughter, insists on selecting environmentally friendly materials for her home. “There have been too many reports about high levels of formaldehyde and benzene in building materials,†she said. “When you read about it, you can’t help but worry. You just want to spend more to make sure your home is safe.â€
Initially, she planned to use children’s paint only for her daughter’s room. However, after being persuaded by sales staff, the family decided to go with children’s paint throughout the house—even if it meant paying twice as much as regular paint.
During a visit to several paint stores, the reporter found that many products labeled as “children’s paint†boasted features like zero VOC content, formaldehyde removal, and superior de-benzene capabilities. But when comparing the ingredients of regular paint and children’s paint, there was little visible difference. Both were made from similar components like acrylic emulsions and lead-free formulas.
In Shantou City, a brand paint store sold a 5-liter can of bamboo charcoal-infused children’s paint for 788 yuan, which was roughly twice the price of a standard interior wall paint.
However, industry insiders suggest that the concept of “completely safe†children’s paint may be more of a marketing strategy than a reality. When asked about specific test reports or certifications, most salespeople had little to offer. According to the 2008 national standard on harmful substances in interior wall coatings, there is no official specification for children’s paint.
Huang Huang, a veteran in the painting and distribution industry, explained that children’s paint is largely a marketing term. “The difference between children’s paint and regular water-based paint is minimal. From an environmental protection perspective, there’s hardly any difference. At this stage of production technology, it’s impossible to make children’s paint completely non-toxic.â€
In summary, while it’s wise to prioritize safety when decorating a child’s room, it’s also important not to believe in the myth of “completely non-toxic†products. After finishing the renovation, it’s recommended to keep the windows open for some time before allowing children to move in. Stay informed, stay cautious, and don’t let marketing hype override common sense.