Analysis of Development Trend of Wooden Door Hardware Enterprises

In recent years, the home furnishing industry has continued to flourish in pan-home and cross-industry operations. In fact, all along, companies have followed a professional route, or extended to related industries, there is a fierce debate. In the disputed smoke, diversified companies flocked to the market and specialized companies went its own way. In the Guangzhou Construction Fair, the trend of large homes became more obvious.

Diversification is the future trend

Among the diversified home companies, there are many famous enterprises in the industry. For example, the icon, from the floor to the wallpaper, then to the wooden door; European sent from the cabinet, to the wardrobe, to the wooden door. There was a saying in the industry: "The last cake in the building materials industry and the last pot of gold is the wooden door industry." Wooden doors are custom products, and there is no absolute leader. Perhaps because everyone has seen this, many people are rushing to the wooden door industry. When interviewed by the reporter of Zhonghua Net, Liu Xizhe, General Manager of Dishan Home, said: “The cross-border operation has become a trend in the industry, and the competition for single product in the market has already begun to flourish. If you do not take into account other products, It is difficult to open up a new channel. Therefore, for Timor House, this is a trend and a future trend. This is an inevitable path. It is called expanded operation and multi-product management."

Of course, I also remind everyone that there are risks in cross-border business, and companies should not blindly extend. In the Guangzhou Construction Fair, the new invincible security door sales manager Huang Jie said in an interview: "A company must first do fine work, in order to have the energy to take a diversified development path." Therefore, the company is doing product expansion , we must first do a good job of the products we are doing.

Do a good job and focus on a field

In the wave of diversification and turmoil, there are still some companies who are persistently walking along the “Hushan Road from Ancient Times”, based on a field, doing deep, fine, broad, and strong. For example, TATA wooden doors, stubbornly sticking to the emerging territory of the wooden door, professional people have a bit of awe, even the dealers also require only a TATA brand, each executive has only one house, do not do any with the wooden door Unrelated investment. In the “big home” era, there are still many companies that stick to their own lines and focus on running their own single products. They are not seeking to increase the breadth of their products but are only seeking to increase their own brand thickness. The advantages of a single product line development, in addition to all resources can be fully focused on the use of a product line, the most important thing is to avoid the negative impact of a single product after the expansion of the product line on the brand.

Things are two-sided. For diversified companies, consumers need to be one-stop shopping. If they only do one industry, they can't meet their needs. They may hang on a tree. For professionalism The company said that one's energy is limited, and competence is not a panacea. Being an expert in one area does not mean that it is also an expert in another area. Only focusing on one line and cultivating it in detail can lead to rapid development. Therefore, whether it is diversified development, or focus on a single product line, as long as the company's own positioning is clear, do not easily follow the market changes and shake the direction of corporate development, know how to use all the resources they own, can be in the wood door industry The cake got a slice of it.