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2013 Shenzhen makes furniture love design
The 28th Shenzhen International Furniture Fair, held from March 19 to 22, 2013, kicked off with great enthusiasm in a grand ceremony spanning 160,000 square meters. Themed “Shenzhen Makes Furniture More Design-Friendly, Impossible,†the event featured four distinct exhibition areas: the Italian Pavilion, the High-End Custom Furniture Fair, the Original Design Furniture Fair, and the Furniture Industry Design Fair. This year’s edition continued to position Shenzhen as a leading hub for design-driven, high-end furniture innovation.
After 17 years of growth, the Shenzhen International Furniture Fair has solidified its reputation as China's premier platform for design-focused, professional furniture trade. It not only sets trends in home furnishings but also shapes modern lifestyles. With over 100,000 professional buyers and more than 1,000 exhibitors, the fair serves as a vital meeting point for industry leaders, designers, manufacturers, and distributors to exchange ideas and explore new opportunities.
This year’s exhibition showcased the latest in Chinese-style furniture, featuring innovative brands and top design institutions. The event was a celebration of creativity, bringing together global luxury brands, renowned designers, and influential figures from the Chinese furniture industry. From bold concepts to luxurious experiences, the fair proved that anything is possible when design meets ambition.
**Play with Italian Design**
For the first time, the fair introduced a wide range of European and Italian luxury brands. In Hall 5, the Italian Pavilion featured 11 prestigious Italian names such as LAMBORGHINI, PAOLO LUCCHETTA, and FORMITALIA, offering an exclusive glimpse into Italian craftsmanship. These brands brought not only luxury but also the creative vision behind them, inspiring visitors with their timeless elegance.
**High-End Custom Journey**
With the rise of personalized demand, the High-End Custom Furniture Fair became a highlight of the event. Exhibitors presented both new and classic collections that redefined standards of taste and design. Industry experts were invited to share insights on custom trends, reinforcing the fair’s role as a bridge between innovation and exclusivity.
**Furniture Prefers Original Design**
Originality is the key to standing out in today’s market. The Original Design Furniture Fair celebrated creativity by showcasing unique pieces that blend tradition with modern flair. Visitors had the chance to discover fresh perspectives from China’s most talented design minds.
**The Market Needs Creative Libraries**
At the Furniture Industry Design Fair, top design agencies and creative professionals came together to drive innovation. Through workshops and discussions, they explored ways to elevate brand identity, product development, and strategic direction.
In addition to the exhibitions, the fair hosted several forums and events at the Shenzhen Convention and Exhibition Center. Industry leaders like Ma Teng from Blum Furniture Accessories, Mark Nimu from Hongshulin Hotel, Lu Yongzhong from Lu Yongzhong Design, and others shared insights on the future of furniture design and business strategies.
Other special events included the “Songbao Kingdom†Cup awards, the Children’s Furniture Creative Design Competition, and regional dealer association activities. A press conference for the Nankang Central Market and Shenzhen Brand Strategy meetings further enriched the fair’s agenda.
The 28th Shenzhen International Furniture Fair was more than just an exhibition—it was a dynamic platform where creativity, culture, and commerce met to shape the future of the furniture industry.