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2013 Shenzhen makes furniture love design
The grand opening of the 28th Shenzhen International Furniture Fair took place from March 19 to 22, 2013, on a sprawling 160,000 square meter exhibition site. With the theme “Shenzhen Makes Furniture More Design-Friendly, Impossible,†this year’s event featured four distinct exhibition zones: the Italian Pavilion, the High-End Custom Furniture Fair, the Original Design Furniture Fair, and the Furniture Industry Design Fair. The fair continued to position itself as a leading platform for innovative design and high-end home living.
Over the past 17 years, the Shenzhen International Furniture Fair has evolved into China’s premier design-focused, professional furniture trading event. It has become a key trendsetter in the domestic home furnishings industry, shaping lifestyle preferences and setting new standards for quality and creativity. This year’s edition attracted over 1,000 exhibitors and more than 100,000 professional buyers from around the world, making it one of the most anticipated events in the global furniture calendar.
The fair not only served as a marketplace but also as a hub for networking and knowledge exchange among top industry players—manufacturers, designers, and distributors. Special thank-you events held throughout the show provided valuable opportunities for collaboration and idea-sharing, reinforcing its role as a central channel for industry updates and insights.
From March 19 to 22, 2013, the fair showcased the latest in Chinese-style furniture, highlighting the country’s growing influence in the global design scene. Renowned design institutions and original talent made their mark, bringing fresh energy and innovation to the event. International luxury brands, along with influential designers, came together to create a dynamic and inspiring atmosphere, turning what was once thought impossible into reality.
**Experience Italian Design**
This year marked the first large-scale introduction of European and Italian luxury brands at the Shenzhen International Furniture Fair. In Hall 5, the Italian Pavilion featured 11 iconic Italian brands such as LAMBORGHINI, PAOLO LUCCHETTA, and FORMITALIA, offering an exclusive glimpse into the world of high-end Italian craftsmanship. These brands brought not just products, but a lifestyle—curated by renowned designers who emphasized elegance, precision, and timeless beauty.
**Explore the World of High-End Customization**
With the rising demand for personalized and high-end furniture, the fair placed special emphasis on custom-made pieces. Exhibitors showcased both new collections and classic series, reflecting a shift in consumer expectations toward exclusivity and sophistication. Industry experts were invited to engage in discussions on the future of high-end customization, ensuring that the event remained at the forefront of design trends.
**Discover the Power of Original Design**
Originality is no longer just a trend—it's a revolution. As mass-produced furniture becomes increasingly common, true innovation lies in unique, well-crafted designs. The Original Design Furniture Fair highlighted the creative potential of local design talents, offering visitors a chance to experience the next generation of furniture that blends tradition with modernity.
**The Need for Creative Innovation**
At the Furniture Industry Design Fair, the focus was on fostering innovation through strategic design partnerships. Leading design agencies and professionals from the “Design Capital†gathered to help companies enhance their brand image, product development, and business strategies. A series of forums were held in Hall 4 of the Shenzhen Convention and Exhibition Center, providing in-depth discussions on the future of the furniture industry.
Industry leaders such as Ma Teng from Blum Furniture Accessories Shanghai Co., Ltd., Mark Nimu from Beijing Hongshulin International Hotel, Lu Yongzhong from Lu Yongzhong Design Consulting, and others participated in panel discussions, sharing insights on the evolving landscape of design and how to transition from import-based models to original brand development.
In addition to the main exhibitions, several special events took place alongside the fair, including the “Songbao Kingdom†Cup awards, the first children’s furniture creative design competition, and regional dealer association meetings. The “There Is a Way of Life Called Italy†event, along with press conferences and market strategy sessions, further enriched the experience for attendees.
The 28th Shenzhen International Furniture Fair was more than just a trade show—it was a celebration of design, innovation, and the ever-evolving world of home furnishings.