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After a long-term development, the security industry in China has formed a geographically distributed â€œPearl River Deltaâ€ region with the main features of the production of electronic security product manufacturers, a â€œYangtze River Deltaâ€ region with high-tech and foreign-funded enterprises gathering as its main features, and an integrated The three major industrial clusters in the â€œRing Bohaiâ€ region where applications, software, and service companies gather as the main features account for more than two-thirds of Chinaâ€™s security industry. The backbone enterprises have grown rapidly and the industrial concentration has increased significantly. From 2006 to 2011, China's security industry market scale grew from RMB 120 billion to RMB 250 billion, and its compound annual growth rate was close to 25%.
As the dealers and agents of the original main sales channels of security, in the context of new industry development, they are gradually changing their development ideas. At present, sales channels of security distributors and agents mostly use sales methods that cooperate with the project providers, accounting for 67% share, this can reduce the intermediate links, improve the product turnover of dealers and agents; cooperation between dealers also occupies a large proportion, 45% share; due to real estate developers directly with security agents Cooperation with dealers, real estate companies are also important customers, followed by the public security system, Other industry users and other manufacturers.
China Research Puhua believes that in the fierce competition of brands, large security companies should take the lead in combat, rely on their own brands, services, and other advantages to set a good example for small and medium-sized brands, supplemented by some of the preferential prices to enhance competitive strength. Guide the entire market to form a formal competitive environment that is better than branding, technology, and service. The small and medium-sized brands must also improve the quality of their own products, strengthen sales services, and strive to do a good job of building their own brands and get out of the vicious competition of price wars. Research Institute of China Polytech Industries believes that the potential of the security industry in 2012-2016 is huge. The national policy supports it strongly. The security industry has great investment value. The extended service industry also has a vast market, and the entire industrial chain of the security industry will develop rapidly.
China's Security Industry Market Scale Market Research China's security industry market scale from RMB 120 billion to RMB 250 billion in 2006-2012, and the compound annual growth rate is close to 30%. By 2011, the market has reached 249 billion yuan, with an average annual growth rate of more than 25%. China Research Puhua expects that the scale of China's security industry will reach 500 billion yuan in 2016, with an average compound annual growth rate of approximately 20.24%.
At present, China's security industry is mainly composed of the following types of enterprises: first, engineering companies based on design, installation, and service; second, distributors that mainly deal with distribution and agency security products; and third, production and supply of security products. The main product suppliers; four is based on mediation, consulting and various types of service providers; five is based on alarm operation services operators.
From the perspective of the number of enterprises, according to relevant market survey data, about 25,000 security companies in China are engaged in 2010. The industry is in complete competition and the market is fiercely competitive. Among them, security service companies include about 14,130 system integration enterprises, 1,579 engineering enterprises with engineering qualifications, and 12,551 enterprises with local engineering qualifications.
The total output value of the industry has reached more than 250 billion yuan, of which the output value of security products is about 120 billion yuan, the security engineering and service market is about 130 billion yuan; the entire industry has achieved an added value of more than 80 billion yuan, an increase of 1.8 times over 2005. Both increased by more than 23%. In the next five years, Chinaâ€™s security industry will achieve its overall goal of doubling its output. In 2016, the total output value will reach 500 billion yuan and the added value will be 160 billion yuan. Although the recent financial crisis in Europe and the United States, as well as domestic SME financing difficulties and other factors. However, the security industry still maintains an annual growth rate of about 15%. This strong market prospect has attracted more and more domestic and foreign companies to come to "gold rush."
As China's â€œSafe Cityâ€ continues to deepen into second- and third-tier cities, the demand for safe city construction in other countries around the world has accelerated, and the use of public safety protection technologies and equipment has grown closer to residentsâ€™ lives, and the popularity of security products is becoming a reality. For example: home intercom equipment in urban buildings is the most basic security products. This kind of equipment is almost everywhere in the city's buildings. With the acceleration of urbanization, the demand for building intercom equipment will be even greater.
China's Security Industry Market Supply and Demand Investment Analysis Security industry As a socio-economically-applicable industry, the demand for security in key domestic industries remains strong.
(I) Demand for Security Applications in the Financial Industry The financial industry has always been the â€œbig ticket for security applicationsâ€ for security applications. Coupled with the major monitoring and upgrading of the monitoring systems in recent years, these security companies have brought tremendous business opportunities.
At present, there are more than 350,000 financial business outlets in China and only about 40,000 postal savings outlets. According to the research trend of China Research Institute Capex China, by 2016, there will be more than 800,000 ATMs in China. At the same time, more convenient ATM machines and self-service banking will become the focus of the next bank development. The application of China's bank security equipment has basically formed the "five-yearly and renewed" pattern. Together with the annual necessary upgrades to the security system, it has formed a security industry demand of almost one billion yuan per year in the financial industry.
(II) Demands for security applications in the telecommunications industry Persons who are in the security industry know, or can also be seen at security exhibitions. Telecom operators are also involved in the security industry. Actually, they want to use existing resources. To promote network products. Operators in the security promotion is very large, large-scale, strong. For many years, the telecommunications industry has been relying on operations to obtain revenue. Their operating system is very stable and standardized. The security industry as a big cake, and the telecommunications industry security market demand growth is not surprising.
(III) Demand for Security Applications in the Intelligent Building Market With the enhancement of peopleâ€™s awareness of environmental protection and the continuous emergence of advanced technologies, smart buildings and green buildings have shown rapid growth and gradually formed a prosperous vertical market. In general, people understand more about environmental protection actions and the threat posed by environmental degradation. We have seen that end-users are increasingly willing to make efforts to protect the environment. Everyone is talking about the sustainable development of the environment. For many contemporary organizations, this has become its core value.
According to the analysis of relevant data on the analysis of China's security industry's import and export investment, China's security products, domestic sales ratio is about 80%, and the proportion of foreign sales only accounts for 20%. Many domestic security manufacturers are basically still in the low-end market in the export market, and the mid-to-high-end market and core technologies are still in the hands of well-known large foreign companies; independent brand products can stay in the mid-to-high end market. Very rare.
Domestic security companies have long faced technically original capabilities and lack of technology. Almost all core technologies are in the hands of large foreign companies. Whether it is CCTV, anti-theft alarm products, or building intercom and access control products, domestic technologies are still imitating and have no independent innovation capability. Many domestic security companies only have certain advantages in downstream application development technologies. Our more advantages come from the low cost of production and processing and the low cost of labor.
Nowadays, many well-known exhibitions abroad, such as the Las Vegas Security Exhibition in the United States, have been carried out for more than 40 sessions. With the participation of more and more domestic enterprises, the number of domestic security companies in the world will increase in the future. Promote Chinese enterprises to improve the original ability of domestic brands, continuously innovate breakthroughs, and increase their ability to resist risks.
China's security export market is mainly concentrated in the United States and Europe and other traditionally developed regions and other more developed regions. With security companies going abroad, we will need to go to some relatively backward areas in Eastern Europe. Russiaâ€™s security market will also be the main focus in the future. Domestic security companies should seize this opportunity to seize opportunities, make good use of policy advantages, and constantly improve their own competitiveness. To open up overseas markets and adopt different market strategies to fully create the brand awareness of national security products.
Research Institute of China Polytech Industries believes that domestic security companies should accelerate the pace of innovation as much as possible, shorten the product launch cycle, strengthen the research and development capabilities and technical support of new products, and commit themselves to building core competitiveness to upgrade the industry in the future. fully prepared. In 2012, it was the new year for the security industry. In China's export market for security, the export business will continue to move in the right direction. Raising the R&D strength, relaying the needs of users, and presenting the best overall solution are the only way for the majority of security companies to achieve sustainable development.
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