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Scale Forecast of Family Interaction Security Market in Western Europe in 2018
In a recent report titled "Home Interactive Security: Market Outlook and Competitive Landscape," StrategyAnalytics Smart Home Strategy (SHS) Service highlighted the growing shift in the home security market, particularly in Western Europe and North America. The study reveals that the traditional home security sector is evolving rapidly, with consumers showing increasing interest in interactive security solutions that offer remote monitoring and control capabilities.
According to the research, the home security market in Western Europe was valued at around $6 billion, and a significant transformation is underway. Consumer spending is moving away from conventional security services toward more advanced, interactive options. Leading companies such as Securitas Direct have launched platforms like Verisure, while SFR and Swisscom are also entering the space to capitalize on this trend.
The report predicts that by 2018, the interactive security market in Western Europe will reach $1.6 billion, making up 26% of the total security market in the region. In the U.S., the interactive security market is expected to grow even faster, reaching $10 billion by 2018, which accounts for 40% of the overall market.
Bill Ablondi, the author of the report and director of StrategyAnalytics' Smart Home Strategy Service, noted that although the U.S. market is larger, Western European consumers are highly interested in professional monitoring and remote control services. He added that self-monitoring services are also gaining traction, with the Western European market expected to hit $2.9 billion by 2018—slightly higher than the U.S. forecast of $2.7 billion.
The report also includes insights from consumer surveys conducted in France, Germany, Italy, the UK, and the U.S., focusing on user willingness to pay for interactive security services. It provides detailed market forecasts for other Western European countries and regions, along with a competitive analysis of key players and their offerings.
By 2017, the U.S. interactive security market is projected to surpass traditional security systems, and by 2018, it is expected to reach $10.3 billion. In Western Europe, while the overall market is smaller, the interactive segment is growing at a strong pace, with an annual growth rate of nearly 20% between 2013 and 2018. By 2018, the interactive security market in the region is expected to reach $1.6 billion, signaling a major shift from traditional security models to more advanced, connected solutions.