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Scale Forecast of Family Interaction Security Market in Western Europe in 2018
In a recent report titled *Home Interactive Security: Market Outlook and Competitive Landscape*, StrategyAnalytics Smart Home Strategy (SHS) Service highlighted the growing trend in the family home security market, particularly in Western Europe and North America. The research reveals that the market is shifting away from traditional security services toward more advanced interactive solutions that offer remote monitoring and control features. Consumers are increasingly interested in these modern security options, driving significant growth in the sector.
According to the analysis, the Western European home security market, valued at around $6 billion, is undergoing a major transformation. Spending on interactive security systems with smart capabilities is expected to rise sharply, with the market for home automation-enabled security services reaching $1.6 billion by 2018—accounting for 26% of the total security market in the region. In the U.S., the interactive security market is even more robust, projected to hit $10 billion by 2018, making up 40% of the overall security market.
Bill Ablondi, director of StrategyAnalytics’ Smart Home Strategy Service and the report’s author, noted that while the U.S. market is larger, Western European consumers show strong interest in professional monitoring and remote control services. He also pointed out that self-monitored systems are gaining traction, with the Western European market for such services expected to reach $2.9 billion by 2018—slightly higher than the $2.7 billion forecast for the U.S.
The report includes detailed insights from consumer surveys across key markets such as France, Germany, Italy, the UK, and the U.S. It identifies the number of users willing to pay for interactive security services and provides forecasts for other Western European countries and the U.S. Additionally, it offers a comprehensive competitive analysis of leading companies like Securitas Direct, SFR, and Swisscom, highlighting their products and strategies in this evolving space.
By 2017, the U.S. interactive security market is expected to surpass traditional security systems in size, growing to $10.3 billion by 2018. In Western Europe, although the market is smaller, it's growing rapidly, with an annual growth rate of nearly 20% between 2013 and 2018. By 2018, the interactive security market in the region is projected to reach $1.6 billion, signaling a major shift from traditional security models toward more intelligent, connected solutions. This evolution reflects a broader industry trend toward smarter, more responsive home security systems that meet the demands of today’s tech-savvy consumers.