City window Zhao Jiaxuan: Culture is the support point of the entire furniture industry

Although with the advent of the era of data, the living room that was once regarded as the most important home space has become a “secondary place” for many data masters and experts; but for most Chinese families, the importance of the living room is not It goes without saying. However, with the progress of society and the rapid development of the Chinese furniture industry for more than 30 years, the living room furniture is also facing the “pain of reform”: on the one hand, the demand for the living room furniture market is expanding; on the other hand, it is a lot of enterprises. Suddenly sighed "survival is too difficult." In March 2014, the Spring Furniture Fair is coming, and the Observatory is fully attacked; the focus of attention is on the living room furniture, which is small and large, and interprets the development of Chinese furniture through a multi-dimensional perspective, and fully displays the Chinese home culture. Interview time: Interview with people on March 13, 2014: General Manager of the City Window Zhao Jiayu, General Manager of the City Window Zhao Jiaxuan [Reporter]: Mr. Zhao, hello! Thank you for accepting our interview! If you were to use a word to describe the furniture market in 2013, what would you choose? [Zhao Jiaxuan]: It should be "stable development"; from the overall situation in 2013, it is no longer the state of reshuffle a few days ago. Although since 2008, the furniture industry has experienced several rounds of “great cleaning”, many furniture people have said that the days are not good; but we can still feel that since 2013, the entire furniture industry has begun to recover, so I think 2013 The year is described as "steady development". [Reporter]: In March 2014, the furniture exhibition is coming soon. Does the window of the city bring any new highlights to everyone? [Zhao Jiaxuan]: At this furniture exhibition in March, we also brought a new French new furniture - Valenzo series, which is a light luxury series. We use European classical elements, but we have abandoned its tediousness. The impractical design, with its advocating elegant attitude towards life and pursuing unconventionality, is a simple, leisurely and peaceful rural home lifestyle implanted in China; it is a high-end product that is very suitable for young and middle-aged families; The third building is focused on launching. In addition to the Valentino series, we will also launch an export special in Hall 3. The products on display are mainly for our foreign markets. The products are mainly coffee table or low cabinet products; one of our brands, Yige has been They are doing very well in foreign countries, so this time they also pay attention to the changes in function and shape, which can be closer to the needs of the international market. In addition to new products, this time the city window has brought a new model for everyone. At this exhibition, we will create an integrated exhibition of “exhibition and trade linkage” between the furniture exhibition and the Expo Park; the Expo will be officially opened on March 16th, and we also have a showroom of more than 3,000 square meters, 5 Floors; among them, the first to fourth floors are different styles of furniture products, all designed by Italian designers; and the fifth floor is our focus - high-end home integration store: the whole center adopts one-stop Design and renovation services, from the initial home design, fixed furniture, event furniture and custom furniture purchases, to the final accessories, all can be done in this home delivery center, very convenient, and this model we also It will be promoted nationwide, which is also a new highlight of our exhibition. [Reporter]: You just mentioned a lot of new highlights, then the window of the city is also very big this year; so how will the company promote it throughout 2014? [Zhao Jiaxuan]: We are now working with a design company in Shenzhen to form a professional design team "Paladi"; "Paladi" will go to various cities to help dealers who plan to copy high-end home-integrated stores; We will also help our dealers to pinpoint their positioning. At the furniture fair, you can also see some discounts and offers we have made for our agents. [Reporter]: In the past, everyone liked to talk about "products". Since this year, "culture" has become a hot word in many furniture people and media. What do you think of "home culture"? [Zhao Jiaxuan]: In fact, "home culture" has always been put forward, but it is said that more may be mentioned in the past two years; with the development of the market, the industry is more and more subdivided, the word "culture", It will also be accepted by more and more people, and will be valued by more and more enterprises. For the furniture industry, it is actually a very culturally rich industry, but we are talking too much about "competition." "Let's gradually forget the culture that this industry should have." In fact, including all the products we are talking about now, all the styles are those that need culture to set off, need culture to make the foundation; including our promotion, etc.; this is a culture, the support point of the furniture industry. . [Reporter]: We have also officially launched the “White Paper on Chinese Home Culture” from the end of 2013. How do you view this event? [Zhao Jiaxuan]: I think this activity is very good and very meaningful. The living room is the center of a home and the embodiment of the owner's culture. Similarly, the theme of the living room can also arouse more people's recognition of "culture". I think this living room culture white paper is very meaningful and can give us a lot of inspiration. Of course, I also hope that this activity can be linked to the enterprise and carry out some landings, so that everyone can pay attention to the living room culture.


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