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China's furniture market will be ending in the Warring States era
Recently, experts in the industry have analyzed that the Chinese furniture industry has quickly completed the happy time in its burgeoning period and ushered in the 'Warring States era' during the period of industrial shocks. Recently, the leading furniture company in China, one of the three major manufacturing circles in China's furniture industry, has launched two high-end products and two personalized products, which have also made a sound of breakout. . How will the strategic layout of an industry leading brand affect the new pattern of the next phase of the industry? Relevant experts have interpreted this. The output value of China's furniture manufacturing industry in 2008 was 650 billion yuan. Starting from 1.3 billion in 1978, it has increased 500 times in 30 years, with an average annual growth rate of 25% to 30%. The crazy growth rate has laid a hidden danger for the disorderly competition and chaos of today's industry. Most of China's furniture brands have gradually evolved from the small-scale peasant economy of 'washing their feet to the field'. Many of them have begun to imitate and plagiarize. The products lack internal cultural traceability. In order to seek shortcuts, many enterprises have directly participated in the market without going through the market cultivation stage. competition. With the intensification of competition, especially the influx of a large number of homogenous producers into the market, the disadvantages of the Chinese furniture industry without brand roots have gradually emerged. Taking a vicious price competition means, the low-level competition pattern of using profit for the market is inevitable. The market is filled with smoke and smoke that are short-lived: price shopping, resource overdraft, and advertising bombing. In China's furniture industry, there are many products in the road industry, and there are few famous brand products; there are many flat products, and there are few best-selling products; there are many crude products and few deep-processing products; there are many medium and low-grade goods, and the high value-added and disorderly chaos is low. Many companies are adopting a contraction strategy. As a leading company in the furniture industry, Quanyou Furniture has launched two high-end products: the noble and luxurious Baroque style, the 'Oude' series that reproduces the European royal dynasty visual feast; the perfection of classical and fashion romance, for the pursuit of romantic feelings The crowd creates a 'Champs Elysées' collection with a French-inspired home atmosphere. At the same time, we launched two personalized products: creating a fairytale-like 'Green Garden' series for children; satisfying the urban people's desire to be simple and simple. The brand strategic layout of All-Friends Furniture caters to the self-consciousness of the modern people's cultural spirit. This cultural improvement is based on the coordination and sustainable development of the company's own technological modernization and core competitiveness. The long-term must be divided, the long-term must be combined, is the general trend of things development. In the 'Warring States era' of disorderly melee, we can become the industry's first waking person and be able to make changes by the potential, in order to finally break out of the smoke and become a winner. · Breakthrough · China's high-end furniture market is mostly occupied by imported products or foreign-funded enterprises, while the middle and low-end products market is in a fierce competition for oversupply. In order to get rid of this dilemma, the Chinese furniture industry must form its own strong brand, thus leading the industry to focus on re-establishing market competition rules and order. Under the situation that China's furniture industry is rising in cost and shrinking profits, Allyou Furniture has launched high-end products and personalized products, and actively carries out long-term strategic layout from brand building and sales channels, which shows that the leading brands in China's furniture industry are rising. It is understood that all friends' high-profile launch of high-end products and personalized products, mainly in order to break through from the low-end market melee. The reason why these products can be launched is mainly based on the industrial advantages, characteristic advantages and competitive advantages accumulated by Quanyou Furniture for more than 20 years. The relevant person in charge of the All-Friends Furniture said that the national leading brand provides the advantage of 'days' for the breakout of high-end products. In the development of more than 20 years, Quanyou Furniture has continuously optimized the industrial structure, realized industrial upgrading and innovative development mode, and realized the integrated information management of product design, procurement, production, sales, logistics and service. Internationally, the timing of the breakout is ripe. On the other hand, the well-organized channel layout of All-Friends Furniture also provides the advantage of 'land advantage' for the breakout of high-end products. At present, Quanyou Furniture has more than 1,000 dealers and more than 2,000 specialty stores, which can quickly release its core competitiveness in the fierce domestic and international market competition, quickly gather market sentiment, form scale effect, and change product strength. Market leadership. The market influence accumulated by Quanyou Furniture for more than 20 years has also provided the advantage of 'human and' for the breakthrough of high-end products. For more than 20 years, all friends' furniture has grown from weak to strong, from small to large, from small furniture factories to leading enterprises in the industry. From local brands to Chinese famous brands and Chinese well-known trademarks, step by step. At the crossroads of the development of China's furniture industry, Quanyou is trying to lead the industry in the breakout. · Ending · The reason why the Chinese furniture industry has produced the 'Warring States era' is not from the outside but from the industry itself. The most important source is that the market order has been undermined for a long time, or has long been in a disorderly market competition environment. The overall performance is the excessive expansion of the industry, the imbalance of market demand, and the inadequacy of market rules. With the increase in people's consumption levels, furniture consumption is becoming more rational, and the explosive growth of the furniture market is ending. Market competition will enter a squeezed state, and marginal enterprises that cannot meet the requirements of standard competition will be eliminated by orderly competition. From the perspective of the overall furniture industry, the situation is indeed more serious than in previous years. Many small enterprises have closed down in the brutal market competition. However, this also reflects the industry's future development trend is showing: the entire industry is experiencing a painful shuffling stage. The listing of all-friend furniture high-end products and personalized products marks that the competition in the Chinese furniture market is shifting from price competition to brand and value-added competition. During this period, good brand, good design, and high value-added furniture products will become the mainstream products in the market, and brand competition will become a major trend in the sustainable development of the entire industry. At present, low-priced furniture may have some demand in the short term, but in the long run, practicality, safety, environmental protection and functionality can take into account furniture, in order to achieve long-term development. Today's cruel melee is a baptism of the fast-growing Chinese furniture industry and a must for manufacturing companies and industries. Enterprises that are not suitable for an orderly competition mechanism will be eliminated. Enterprises that break through in the smoke will grow from industry brands to social brands and become super brands that lead the industry.