China's furniture manufacturing enterprises are mainly distributed in South China, East China, North China, and Northeast China, among which Guangdong and other coastal areas have the largest volume of furniture exports. According to Zhang Jingping, the person in charge of the Green Island Furniture Direct Company, China's Pearl River Delta region currently accounts for the largest total furniture export in the country, with exports accounting for more than half of the country's total furniture exports. Before 2008, the profit of export business of most domestic furniture companies has been considerable, but since then, due to the impact of the international market environment, many European distributors have closed down, leading to a significant reduction in export business. However, he emphasized that this does not mean that there is no profit in the export business, but that this year's profit is declining compared with previous years, and the export business of furniture companies in Beijing and other regions has begun to slow down in recent years. The reporter found from the investigation and understanding that, in addition to the influence of market environment factors, the reduction of export business, the lack of independent entrepreneurial brands is the biggest resistance encountered in the development of furniture export business. Persisting in export is conducive to product design and development And some companies that once attached great importance to the export business volume also began to adjust. Export volume used to account for 50% of the company's total sales of non-identical furniture. This year's export business accounted for less than 20% of the company's overall business. Chairman Qiao Yinjun said that in the past, the export products of enterprises were mainly sofas, and the products were sold to more than 70 countries. The sharp reduction in export business in recent years is mainly due to the impact of the overall international market environment and the gradual expansion of the domestic market. Qiao Yinjun said that exporting furniture without its own brand is indeed a major problem for Chinese furniture companies in overseas business. Until now, most companies have been the producers of passive production, producing orders for foreign distributors. Moreover, with the decline in the global purchasing power of furniture and the gradual increase in the production cost of domestic furniture products, the current export furniture business has basically become less profitable. "But we will not stop the overseas export business of furniture, because although the profit is not high, the company itself has benefited a lot from the overseas export business. In communicating with foreign customers and designers, we can not only grasp the most cutting-edge The trend of furniture promotes the design and R & D of enterprises, and when exporting to some developed countries, due to the strict requirements on product quality, it also improves the production quality of enterprise products. "Qiao Yinjun said that at present, whether they are exporting overseas, Or domestic sales, enterprises use the same product production line for unified production, export can help companies continue to improve products, so that domestic consumers enjoy better quality furniture products. Multi-factors cause furniture exports to shrink The reporter interviewed Wu Nanni, vice president of Qumei Furniture, and learned that although Qumei has set up a special business department for the overseas export market, the export furniture business has a small sales ratio from beginning to end, only about 10%. "Qumei has always been manufacturing furniture based on its own design and self-production model, and the sales direction has always been based on the domestic market." Wu Nani said, "Qumei's export volume has not been large, and it is now decreasing. There are still many potentials that can be tapped in the domestic market, and it is not the time to shift the focus. "In the export market, they sell products by means of foreign retailers, opening Qumei stores in overseas stores, specializing in Qumei's products have gradually established the Qumei brand. However, there are currently no new plans for exporting furniture. Speaking of the problem that most companies are currently reducing their overseas export business, Wu Nani said that the current slowdown in Chinese furniture exports is mainly due to the following four reasons: rising domestic production costs, uncompetitive prices; no independent brands; products without too much technical content ; Same style. She mentioned that consumers in some developed countries have very strict requirements on product quality. If they want to seize this part of the market, they must have their own brand while ensuring product quality, so that they can achieve great development. Commercial Vinyl Flooring,Pvc Flooring,Hospital Pvc Flooring,Non-Directional Pvc Flooring JIANGSU HUAJING FLOOR TECHNOLOGY CO.,LTD , https://www.huajing-floor.com