In recent years, there has been a market weakness in the home furnishing market. As a local home furnishing enterprise in Chengdu, Langdu Home is constantly developing and growing. Why? Facing the upcoming New Year's Day home furnishing promotion season, does Langdu have any new policies to attract consumers? What are the new ideas and trends for the upcoming 2013 Wave Home? With these questions, the reporter interviewed Langdu furniture brand manager. Hello, manager, I am very glad that you accepted my interview today. Next, I would like to ask you, how do you view the status quo of the home furnishing industry in 2012? I have thought about it. In several respects, first of all because I am a market maker, so as far as the market is concerned, the rigid demand exists in 2011 and 2012, but the demand is not large. Coupled with the state's regulation of real estate, the overall weakness in the home furnishing market in 2012 led to intensified competition among many of our companies. Weak market and high competition will lead to increased operating costs for companies. Especially for manufacturing companies, we need to adjust our operating ideas. In the past, the market was good, the economy was good, and more methods were adopted to make small profits and sell fast. Now that the competition is fierce, the economic situation is not very good, and the cost of raw materials has risen, these have caused the cost of enterprises to rise, so it is not enough to increase sales. We must change our business ideas and increase the added value of business operations. This is my opinion on the home furnishing market in 2012. I think it needs to change. You mentioned the word "weak" just now, do we have data to indicate that the market is weak? For example, what was our sales performance last year? Has sales performance increased or decreased during the same period this year? Relatively speaking, performance is rising, but the increase is not as great as last year. Can you disclose the data? This is not very convenient. In view of this situation, we must have made some changes, so what is the adjustment of the strategy? Doing sales in the peak season and marketing in the off-season is a painstaking exercise for us. Simply put, it is two stable and two liters, the first is to stabilize customers and stabilize sales. How to stabilize customers and sales volume? In the market, what customers need is the company's care and support. Therefore, in terms of products and marketing services, we will give customers great support and confidence, help customers and distributors of furniture manufacturers direct sales, give them full confidence in a weak market environment, let them feel that the company is theirs A solid backing. In addition, as mentioned earlier, in this environment, we must increase the added value. We must find some methods in this market to help customers change their business model, let them stabilize and increase sales. A difficult period, I believe this winter should pass soon. In terms of practicing internal skills, we are constantly improving our management level. Just now I said that the cost of raw materials in the market is rising, and we have the biggest advantage in this industry. As everyone knows, Fu said that we should let our customers develop steadily. However, in the process of stabilization, as our internal company, we have to work hard internally, and externally we must let them rest and recuperate, and in the process of stabilization, we must constantly improve the quality of customer stores, image building, and more Supporting the business ideas of the specialty stores well, so that their business ideas have also been improved, gradually changing from the previous pursuit of quantity to improving our services. When improving services, we can make our Customers and the company have risen together, which is our total marketing deployment. It's almost the end of the year. New Year's Day is a very important node for any industry. Can you tell us about the preferential policies or measures we have for the New Year's Day promotion? The intensity of the New Year ’s Day wave is still very large, whether it is advertising or manpower, there is a lot of investment and great discounts. I believe that this time there is a relatively large gap between manufacturers and dealers and our customers. I believe that through this event, we will be successful in the market. Is it unique? It is not unique, but this time we spent a lot of energy and effort to do this. Not only the manufacturers are doing this, we are really uniting with the manufacturers this time to do this thing together, so the company has also given a lot of support in terms of products, manpower and advertising, and customers are also in this regard. I put a lot of support to do this. I believe that this New Year ’s Day, in general terms, can be a home that people are really satisfied with, and it also makes people really feel the benefits of Wave. Since this is the case, can you tell us what the policy of the headquarters to dealers? Or how do we cooperate with distributors? Is it cooperation with dealers across the country, so how do we cooperate with them? Just now I also mentioned product support, as well as advertising support and staff support. The strength is reflected in the product, and what is the specific aspect of the product? price. It may be lower than the ex-factory price. In this regard, we will also make our adjustments, we are constantly reducing costs, we just want to give more profits to consumers. Can it be understood in this way, now that Wave has a lot of backlogged inventory? To be honest, there is not much inventory backed by Wave. How do we meet the sales volume on New Year's Day? What is our New Year's Day goal? It should be increased by 50% on the basis of National Day. You just talked about inventory. In fact, the industry knows that the products of Langdu are in short supply. If we want to increase by 50%, on this basis, then our manufacturers and workers have to work day and night? This year's market conditions are not very good, but our workers have basically not taken a break, like I haven't taken a day off this month, because we are not only the event, we also have many new stores to be built, so this is also The industry is clear, so we are not out of stock and have no inventory. I remember the reporter from Chengdu Commercial Daily asked me last time, did he say that your workers are so busy every day? Is it just for us to show? At the time, I jokingly said that it doesn't matter what I tell you. You will see if our workers are still like this at 12 o'clock. Can you tell me about the promotion of household goods advertising and online media becoming a trending advertisement? Support in this regard? They will be supported from traditional materials, including fees. That is to say, there may be some publicity from traditional media to online media? Now we are mainly supporting the media materials and fees, because we have a model, we may be more local media. Development prospects of the home furnishing industry in 2013: opportunities and challenges go hand in hand. The development trend is not easy to say, but I think two plans should be made, one to make the best plan and one to make the worst plan. Everyone also knows the impact of real estate regulation on home furnishing. Of course, there is still a rigid demand. The rigid demand has a storage capacity in a certain period of time, such as a small outbreak in a certain period of time in 2013. For our company, we are facing a good situation and a good opportunity. Why plan for the worst? Because in 2013, will the state's regulation policies on real estate be shaken? If we continue to look like this, we must make the worst plan. If this policy will be shaken, the winter may have passed faster.
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