November 16 Fuzhou Furniture Building Materials and Decorations Fair is about to open

The 2012 China (Fuzhou) Furniture Building Materials and Decorations Expo (referred to as "Home Construction Exhibition") will be held at the Fuzhou Strait International Convention and Exhibition Center on November 16-19, 2012.

As a major annual exhibition of furniture, building materials and ornaments on the west side of the Strait, the exhibition's recruitment and investment promotion work has been carried out in full swing. At present, many well-known domestic and foreign furniture, building materials, and decoration industry brand manufacturers have signed up for the exhibition, which has aroused the strong attention of many home furnishing distributors in Haixi.

According to the organizing committee's office, this home construction exhibition will not only inherit the grand gathering of the previous brand exhibitors, the organizer is also expected to open a new "international exhibition area" to attract foreign furniture, building materials and accessories brands to participate in the exhibition, creating an international furniture , Building materials, decoration brand display feast, it is expected that the domestic and foreign brand factories that are coming to the exhibition are expected to exceed 1,000, and there will be 10,000 local dealers to purchase at the fair, and the majority of exhibitors and buyers will enjoy the "Home Construction Exhibition" platform An opportunity to create wealth once a year.

National home furnishing brand "Look at Hercynian"

"Since the construction of the economic zone on the west side of the Straits has become a national strategy, the entire regional economy has developed rapidly, the consumption momentum is very strong, and the proportion of high-end products in the consumption of furniture and building materials is also increasing, which contains unlimited business opportunities." The person in charge of the Guangdong Furniture Association said.

According to reports, the Guangdong Furniture Association is currently actively planning a strategic layout in the Haixi region. Last year, "Home Construction Exhibition", the association as the co-organizer of the Expo, organized many furniture companies in Guangdong Province to participate in the exhibition.

"We look forward to using such a business platform, hoping to integrate multiple advantageous resources, deepen cooperation, and achieve mutual benefit and win-win results. This is not only in response to the Guangdong Province Government's call for 'Guangwu North', but also to help Guangdong furniture companies expand on the west side of the Straits An important measure to influence influence and broaden domestic sales channels. "The person in charge said.

It is understood that the implementation of the strategy of the economic zone on the west side of the Straits will promote the rapid development of the Fujian real estate market. As the core area of ​​Hercynian, Fujian's economic development has entered a fast lane, and the expansion of the industry is inseparable from the strong support of factors such as land and real estate. Coupled with the rapid urbanization process, the increase in urban population will also drive the demand for home ownership. Swell. These are all huge driving forces for the steady and rapid development of the Fujian real estate market.

In addition, with the review and approval of the "Straits West Coast Urban Agglomeration Development Plan (2008-2020)", a grand blueprint for future urban development in Fujian has been clearly depicted. Among them, the construction of the Fuzhou and Xiamen-Zhangquan metropolitan areas will accelerate the scale expansion of the Fujian real estate agglomeration area, and by reasonably guiding the urban population ’s regional distribution and the urbanization process of each urban area, it will also drive a large number of people to the urban area. Concentration, which directly drives the demand for business and residence, and promotes the rapid expansion of real estate in metropolitan areas.

The huge business opportunities in the industry have long been captured by many domestic and foreign furniture and building materials retailers. At present, many domestic and foreign furniture and building materials retail giants such as Red Star Macalline, Xiyingmen (decoration renderings), Actually Home, Jijiajia World, B & Q are increasing the layout of the Haixi market, competing for the Haixi Economic Zone Construction is a huge cake for the furniture and building materials market.

It can also be seen from the exhibitors at the last "Home Construction Exhibition" that well-known furniture and building materials brands across the country have also come to Haixi to snatch the "site". In the last "Home Construction Exhibition", there were nearly 50 exhibitors with a booth area of ​​more than 100 square meters, among which there are many leading enterprises and brand enterprises in the furniture and building materials industry in the country, for example: civil modern (decorative renderings) furniture companies have Commonwealth, Jianwei, Biaozhuo, Le Yaxuan, Dynasty, Meishen, etc .; civil classical (decoration renderings) furniture companies include Nobel, Meiying, Ouyifeng, Tianyuan, Xingema, etc .; office furniture companies include Shengao, Guanmei, Olin, Baili, Dongfang, Lianyou, Yongyi, etc .; building materials companies include nature, federal Gordon, Dinggu, Jiajule, Yufeng wardrobe (decoration effect diagram), Jieren glass, Hengmei glass , Dingmei Ceiling, Fusheng Door Industry, Baoshi Hardware, OPEC Hardware, Ousheng Hardware, Lianxun Hardware, Huazibu Paint (decorative renderings), famous door lock industry, Xinhaoxuan door industry, Yongxing door industry, Gangnam doors and windows.

Hercynian dealers get new opportunities

It is understood that the organizing committee has dispatched a "distributor invitation team" composed of dozens of people from July to all cities, counties and towns in Fujian Province, and walk to furniture and building materials stores and professional markets in each place , A building materials street, the surrounding area of ​​Xinjiaofang Real Estate, and other places, invite furniture, building materials, decorations and other related shop owners, dealers, agents, self-employed and other "professional visitors" to "home construction exhibition" to visit and purchase.

At the same time, the organizing committee will also improve the service level for "professional visitors" during the exhibition, provide free tickets to dealers who come to the exhibition, set up consultation telephones to provide various consultation services to the dealers at the meeting, and will also provide Fuzhou Railway Station and other places sent a series of services such as free shuttle bus.

During the invitation process of Fujian province, the “dealer invitation team” sent by the organizing committee, most of the invited dealers were very willing to view the exhibition. According to the relevant person in charge of the organizing committee, many merchants report that because this is a large-scale furniture, building materials and accessories exhibition held at the door of the home, and these participating brands are also for the Fujian market, so dealers like them In terms of business opportunities.

Mr. Chen, a distributor of 2 ceramic tile brands and 1 furniture brand in Quanzhou, revealed that at the "Home Construction Exhibition" last year, he successfully won the agent of a famous furniture brand in Jinjiang, Quanzhou.

"'Home Construction Exhibition' is a good platform and bridge for dealers in Fujian and even in Haixi. I visit some large-scale furniture and building materials exhibitions in China every year. If you look for It will be difficult for some brands to talk about agents in a certain county-level city, because the dealers visiting these exhibitions are relatively powerful. They want to win agents from a prefecture-level city or even a province, so These brands are often not interested in acting as distributors for county-level cities. However, "Home Construction Exhibition" is different. Although these big brands are also exhibiting, they are specially for Fujian or Haixi markets, so they are all I have made relevant investment policies specifically for this regional market, which is very targeted. Before signing the cooperation, the brand I represented was also sending people to Jinjiang to see the market during the exhibition, providing me with many suggestions. , Gave a lot of help. So, this is the advantage of holding an exhibition at the door of your home. "Mr. Chen said.

It is understood that the "Home Construction Exhibition" is hosted by the China Foreign Trade Center (Group), the Fuzhou Municipal People's Government, and the Fujian Provincial Department of Foreign Trade and Economic Cooperation, and is undertaken by China Foreign Trade Guangzhou Exhibition Corporation and Fujian Huiyuan International Exhibition Co., Ltd. The exhibition scale reaches 80,000 square meters, there are thousands of exhibitors and more than 3,000 booths.