Pan Shiyi said that it is currently the trend of the market to hang things online to sell, so under such a large environment, more and more industries are starting to get involved in e-commerce. However, this year, e-commerce has repeatedly fought price wars, and Liu Qiangdong also said that e-commerce is no longer a popular investment this year. Suddenly, e-commerce also makes people feel a little chill.  Recently, e-commerce as a whole is more worrying than happy. In addition to the continuous growth in sales of e-commerce giants such as Taobao and JD.com, which have a lot of resources, other businesses are mostly sad. It is reported that Gome has a net loss of nearly 700 million yuan. Gome believes that the main reason is that the current e-commerce business is still in the integration period and investment cultivation period, the power of e-commerce is relatively weak, and the external environment also has a certain impact on it.  Today's furniture e-commerce seems to be beautiful and smooth, and it has won the favor of many people. Many people even think that the traditional furniture industry has seized the life-saving straw of e-commerce and won new development opportunities. But some time ago, there have been news reports that 75% of furniture e-commerce profits do not exceed 6% . Melaleuca has also said that e-commerce profits do not exceed 5% , which is very different from traditional channels, and every golden holiday Initiate some large-scale profit-making promotional activities, and typically shout for losses. Of course, in the face of these problems, we can't deny the opportunity that e-commerce has brought to the furniture industry, but the e-commerce industry is a pre-emptive industry, so it is said that e-commerce is not the only golden key to leverage the market.  The day before yesterday, a well-known domestic data analyst Che Pinjue said, "The growth of e-commerce sales in the past year is considerable, but the growth rate of UV has indeed slowed down. The growth of new users of e-commerce in large cities has stalled, and more Rely on third-, fourth-, and fifth-tier cities to grow new users. "Although e-commerce sales are still growing, the slowdown in UV growth has a great impact on e-commerce companies that rely on traffic to survive. E-commerce's life is really not easy.  Breaking down the current five furniture e-commerce models  Nevertheless, e-commerce is always a product of the development of the times and is the general trend. Therefore, it has created the current development of various industries and cross-border e-commerce business. For the furniture industry, according to Lu Zhenwang, an e-commerce observer, the current furniture e-commerce model mainly includes the following.  1. Special sale type: such as Qijia.com ;  2. Online store type: Taobao furniture and Jingdong furniture, etc .;  3, O2O service: Lele beauty as still product delivery;  4. Integrated type: such as house search , Leju, etc .;  5. Traditional type: actual home, Hongmei Mall, etc.  In the above several modes, easy to see, the current electricity supplier furniture or each be focused, like regulating the family mainly under the main line; and like platform Taobao and Jingdong furniture store furniture store is mainly the use of third party Platform ; like Shangpin Home Delivery and Melaleuca, the main emphasis is on the combination of the first two, and there are certain trade-offs. While creating an e-commerce platform, it also uses an offline experience museum to make up for online deficiencies, for consumers online shopping furniture ample supply of horsepower; Sina Leju is based on information as the core, integrating a variety of online resources to provide users with integrated services; and since the end of last year after the house had "happy house" on the new line, this red beauty Malls and Jinhaima furniture have also been launched, and this traditional furniture e-commerce masterpiece was also born. Therefore, the current industry of furniture e-commerce is still in a groping stage.  Some people say that although e-commerce is the future trend, at present, the entire furniture industry is in a process of adjustment and transformation. Now furniture e-commerce is facing both the recession of the traditional industry and the characteristics of large competition and rapid changes in the e-commerce industry. Especially like the transition from traditional channels to emerging e-commerce channels, this transformation requires not a 100-meter sprint, but a marathon. Therefore, some people in the industry said that this process may be three years or five years, but these years have been a process of breaking cocoons into butterflies. Whether it can become a butterfly requires a certain amount of time to experience.  Those who want to come in and want to cross the door  Liu Qiangdong said that the open environment of the Internet has made e-commerce not only more and more e-commerce enterprises appear, but also existing e-commerce companies have started cross-border cooperation. In recent electricity business, Le Bee and all passengers settled Suning Tesco, Wal-Mart teamed up with One shop, new wave and Jingdong also started cooperation, which we can see, we are looking for their "other half" in the flow of electricity supplier Complement each other's advantages in order to achieve larger-scale development.  Of course, the furniture e-commerce industry is no exception. Faced with links in terms of supply, logistics, sales, customer base, etc., basically no e-commerce company can dominate all links. E-commerce has developed to this day. Strong alliance has become an inevitable trend, and competition and mutual win in the field of e-commerce are relative.  In the field of furniture e-commerce, taking Merlot as an example, it cooperates with well-known furniture companies such as Dingsheng to integrate advantageous resources and bring new opportunities to the company. At the same time, it also brings consumers more cost-effective products, which is in line with the market. The development of objective demand is also an inevitable trend of the development of the e-commerce industry.  However, furniture e-commerce is different from other 3C e-commerce, his biggest barrier lies in how to better achieve the experience, and later logistics transportation and services. And O2O happens to be the starting point of experience, so this is also the main reason why O2O is currently gaining great love in furniture e-commerce.  Furniture electricity supplier riding a boat to fall behind  Therefore, as far as the current situation of the furniture industry is concerned, we can see that the obvious point is that although traditional stores have closed and closed, there are also some traditional enterprises that have begun to try e-commerce channels. The furniture industry is now in a period of competition and transformation between traditional and e-commerce channels. At the same time, for the furniture industry, to be a good e-commerce must also follow the wishes of consumers. Nowadays, the traditional furniture industry's involvement in e-commerce is like making shoes, and the people who wear shoes are not themselves, but consumers. No matter how good the shoes are, they can only be eliminated.  So the most important thing is customer value and user experience. Breaking the cocoon into a butterfly, the butterfly becomes a new life, whether the traditional furniture industry can really turn around with the help of e-commerce, everything is still being explored. Coupled with the current situation, although there are five models of furniture e-commerce, but overall it is only a prototype, and more integration and experience are needed in the entire process. And because furniture e-commerce is currently under dual pressure from e-commerce and the furniture industry, the road ahead is even more difficult. Pocket Knife With Clip,Pocket Knife,Stainless Steel Pocket Knife,Lightweight Pocket Knife YangJiang Junxiong Trading & Industry Company Co.,Ltd , https://www.cn-sundo.com