Affected by the global financial crisis, the decoration and home furnishing industry was full of pressure and challenges in 2009. What changes will occur in the market? Recently, the reporter visited many decoration and home furnishing enterprises in our city to understand their prediction and analysis of this year's market. According to industry analysts, the total decoration market will decline this year. The impact of the financial crisis will gradually weaken over time. The market may pick up in the second half of the year. In furniture stores, small-sized furniture may sell well. The market is full of pressure and challenges Talking about the situation of the decoration and home furnishing market in 2009, most people in the industry turned their attention to the upstream industry of the decoration and furnishing industry, real estate. According to the statistics of the Municipal Statistics Bureau, the sales area of ​​commercial housing in the city last year was 2.959 million square meters, a year-on-year decrease of 24.3%. This data is regarded by most industry insiders as an important performance that the market is not optimistic. Guo Lianfeng, general manager of Kunlun Decoration, said that due to the impact of the financial crisis, people ’s consumer confidence has weakened, coupled with the weak real estate market, and the housing market in the home furnishing market is more tense. For most home furnishing companies, 2009 will be full of pressure and challenges One year. In fact, Guo Lianfeng's judgment has been recognized by most people in the industry. Mr. Lan, the general manager of a decoration square, said that because people are not optimistic about the market in 2009, as early as the end of last year, he received notices from many merchants requesting to withdraw from the market. By March and April, there will be many in the store This is the most difficult year since he entered the market. The market will pick up in the second half of the year During the interview, the reporter found that many people in the industry called 2009 "a year in which challenges and opportunities coexist" and "an unusual year." Many people in the industry believe that after the industry's recession, the market will pick up in the second half of 2009. After the winter of the industry, the market will develop in a more benign direction. Wu Qiubo, general manager of Huiquanshan Baojian Tao Supermarket, believes that there is a certain lag in the impact of the real estate market on the home building materials market. The lag period is about half a year, which means that the market situation in the first half of this year is the most severe, but the second half has always been The peak season of the decoration and home furnishing industry, when the market's cold winter situation will ease. According to Leng Huazu, chief designer of original taste decoration, the financial crisis suddenly broke out last year, which had a great impact on the consumer psychology of the public. The wait-and-see mood in the market is quite large, but with time, the wait-and-see mood will gradually weaken The consumer's "psychological recovery" is also an important factor in the market recovery. Compact furniture has great market potential According to Guo Lianfeng, in terms of the size and structure of the housing, although the total amount of the luxury home market in the decorative home industry is affected this year, the decline is not large, and the mid-range housing between 100 square meters and 130 square meters Will be reduced. For small units with an area of ​​30 square meters to 70 square meters, although they were sold well last year, most of them are hardcover rooms, so it will not bring too much market to the decoration company, but for the furniture store This is a very promising market. In fact, furniture dealers have already targeted the "small apartment" market gold mine. Mr. Tan, the manager of Shangpin Zhaihai Huizhou Store, said that three rooms within 100 square meters and two rooms around 70 square meters are very popular on the market, and 40 square meters of hardcover apartments are also selling well. The advantages of custom furniture One is to make full use of space, which is very suitable for small units, so this year will increase the supply of such products. And Tianzhi Home Plaza also introduced compact furniture in the product adjustment in the second half of last year, which is very popular among consumers. For example, a leather sofa with a small volume but very particular materials and design, a compact furniture with high space utilization and overall furniture.
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