Dongguan booth arrangement is complete

The reporter recently learned that Dongguan furniture companies' enthusiasm for preparing for domestic sales next year is getting higher and higher. According to the latest data from the International Famous Furniture (Dongguan) Exhibition (hereinafter referred to as the Famous Furniture Exhibition), as of the end of this month, all the booths of the Famous Furniture Exhibition in March 2011 have been basically arranged, and there are about 1,000 exhibiting companies. A record high. It is more noteworthy that the international brand layout furniture exhibition has a sharp increase trend, and the intention to seize the domestic market by the exhibition is obvious.

Exhibitors are expected to have nearly 1,000

According to the famous furniture exhibition organizing committee, there are expected to be nearly 1,000 exhibitors at the famous furniture exhibition in March next year. The organizing committee newly increased the exhibition hall area of ​​10,000 square meters to accommodate more exhibitors. Moreover, when domestic furniture brands have turned to domestic sales, more and more international brands have also taken a fancy to the Chinese market and want to borrow domestic sales from the exhibition.

Relevant persons of the Famous Furniture Exhibition Organizing Committee told reporters: "Hall 3 of the Famous Furniture Exhibition has always been a gold booth, competing for many furniture brands. This time there are newly emerging Sichuan furniture brands and overseas furniture brands also coming to compete."

Domestic sales of good medicine for the development of Dongguan's home improvement industry

So why do everyone pay more and more attention to the domestic market? Relevant persons of the Famous Furniture Exhibition Organizing Committee analyzed that since the financial crisis, the European and American furniture markets have been shrinking, and it has become an inevitable trend for foreign furniture companies to switch to domestic sales.

At the 3rd China Furniture Industry (Dongguan) Summit Forum, the famous economist Professor Lang Xianping said that according to an analysis report, if the RMB appreciates by 3%, the profit margin of traditional coastal intensive enterprises will drop to 0. Appreciation of more than 5% will cause a large number of these traditional intensive enterprises, including furniture companies, to fail. Therefore, it is also natural that the trend of Dongguan furniture enterprises turning to domestic sales becomes more and more obvious.

Many industry entrepreneurs believe that domestic sales in the home improvement market next year may become a good medicine to rescue the home improvement industry in Dongguan. Mr. Song, deputy general manager of the Goldman Sachs Furniture Museum, told reporters that as far as he knows, many companies are actively exploring the domestic market, and domestic stores have also become "sweet and sour", because this can be used to digest the products produced.

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