Furniture hardware foundry is not a new topic in the industry, but with the intensification of industry brand competition, the foundry furniture hardware company is no longer suitable for the development of the industry.
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The furniture hardware enterprises need to strengthen the spirit of innovation under the OEM contract. Since the end of December 2013, the strategic cooperation framework agreements have been publicly signed for the first time by three brands, namely Xilinmen Furniture, Yihua Wood and Huari Furniture. The main contents of the three-party strategic agreement are as follows: The three parties will use mutual trust as the basis for cooperation, with the aim of improving efficiency and common development as their fundamental goals and interests, giving full play to their respective advantages, and enhancing competitiveness through resource integration and complementing each other's advantages to jointly develop markets. This is a business model where brands work together for each other, mainly complementing and integrating superior products among brands.
This integration has played a technical and production advantage between the brand factories, the channel is still in the brand's own control, is equivalent to using three brands to sell the same product, the cooperation method is still relatively crude. This kind of innovation is worth encouraging, but it is also very important for the development and maintenance in the later period, especially in the construction of a unified market.
Under this business model, the furniture hardware industry will further increase its concentration, and furniture hardware companies with capital strength may cooperate through mergers and acquisitions in the future.
The trend of annexing the tide to attack furniture hardware companies needs to break through the brand in the future is a strong combination, and it is not ruled out that there may be more mergers and acquisitions integration actions. From the current situation analysis, this wave of mergers and acquisitions may first emerge from the three types of furniture hardware companies: The first category is the furniture hardware companies in urgent need of expansion of production capacity. The second category is a furniture hardware company with a single product category. The third category is furniture hardware companies want to enter a new segment.
It is understood that in the furniture hardware industry, the promotion of the tide of the reshuffle, the future of these three types of furniture hardware companies must first set off a wave of annexation, the home market in the various stirrings and conflicts will also be played in this wave of annexation The "spray" may be rough or beautiful.
In the process of reshuffling the furniture hardware industry, frequent mergers and reorganizations of the modern furniture hardware business management model will be introduced into the home industry, and resource integration has become the primary task for major furniture hardware and other home companies to break the bottleneck of the industry.