Analyze why the Guoqiang hardware is "high and low"

Recently held in Guangzhou, the 20th National Aluminum Doors and Windows Industry Conference and aluminum doors and windows new products Expo, Shandong Guoqiang Hardware Technology Co., Ltd. to "green open the door" concept, with its newly developed aluminum alloy doors and windows accessories, many A variety of new products, such as electric windows, have become the industry's “wind vane”.

“Our country is a big manufacturer of hardware products and has entered the top five of the world’s hardware manufacturers, and is changing from a “big hardware nation” to a “hardware powerhouse,” which means that the middle and high-end hardware market will become larger and larger in the future.” Guoqiang Li Jingfang, general manager of hardware, said that the current domestic demand for high-end hardware market is about 20 billion yuan a year, of which high-end hardware market demand accounts for 5 billion yuan. However, nearly 40% of the high-end market is monopolized by foreign brands.

How to do? To seize the commanding heights, in May 2012, Guoqiang Hardware invested 220 million yuan Guoqiang Hardware Industrial Park officially put into production. It is worth mentioning that not only Guoqiang Hardware Technology Center has become a provincial-level technology center in Shandong Province, but also in 2012 it has been approved by the China Certification and Accreditation Commission to establish a national accreditation laboratory. Up to now, Guoqiang Hardware has obtained more than 320 national patents, filled dozens of domestic gaps, and has completed more than 10 provincial and ministerial-level project research projects. It is the main drafting unit for the window hardware standard of the housing and construction department. Or participated in the formulation of 17 industry standards, of which 4 were raised to national standards.

Guoqiang Hardware also leverages overseas channels to accelerate self-development. In 2012, Guoqiang Hardware joined the multinational ASSA ABLOY Group. The dual-brand strategy formed by Guoqiang Hardware and ASSA ABLOY Group, as well as the advanced technology, management and international market expansion experience of ASSA ABLOY, have greatly accelerated its pace of internationalization and won a larger market.

While advancing towards the high-end, Guoqiang Hardware also started from the “lower place” and vigorously implemented the transformation of low-carbon, energy-saving and environmental protection. Door and window hardware is hailed as the "heart" of doors and windows, and the greatest impact on the environment in hardware production is the electroplating process. Li Jingfang told the reporter, “Guoqiang Hardware has always taken green and low-carbon production as the top priority, and continuously improved its production process. Last year, it totally canceled the traditional electroplating process to produce hexavalent chromium, although this allowed the company to increase the processing cost by nearly 30%. However, the results achieved are enormous. At the same time, Guoqiang Hardware has been controlling the source, reducing the leakage and production of toxic substances, and reducing the use of toxic chemicals in the electroplating process by 90%."

It is reported that in order to obtain a higher wastewater reuse rate, Guoqiang Hardware's electroplating production line cleaning design is a two-stage countercurrent rinsing plus spray washing and recirculating washing, comprehensive two-part wastewater reuse rate, the wastewater of the current Guoqiang package wastewater treatment system Recycling rate can reach 85%. In the electroplating process, the power of the country's powerful motor using frequency conversion technology, high frequency switching rectifier power supply, such improvements make the corresponding electroplating equipment, power consumption reduced by 30% to 40%.

Li Jingfang said that integrating the sustainable development standards and requirements into various production processes is a constant pursuit of Guoqiang Hardware.