When can the furniture industry plagiarize more than get rid of "notoriety"?

Plagiarism and copycats are open secrets in the furniture industry. According to industry insiders, furniture plagiarism is similar to the domestic A production and marketing operation process. Regardless of major domestic or foreign furniture exhibitions, cottage companies must attend, get the overall appearance of the new products in the form of a team by taking pictures, buying samples, etc., then split the samples in their factory for research and mass copy. Some companies that play the ball will make subtle differences in certain appearance details, and finally transport them to various stores for sale.

In the face of infringement by some companies, there are also many companies in China that choose to use patents to fight protracted wars. At the beginning of this year, Shenzhen Fuzhidao Furniture Manufacturer Shenzhen Dafuhao Industrial Development Co., Ltd. brought a furniture manufacturing company in Hebei to court and finally reached a mediation agreement under the auspices of the Hebei Shijiazhuang Intellectual Property Office.

Even though some furniture manufacturers have taken up legal weapons to protect their rights and interests, most of the litigation results have been settled out of court. In this regard, Hong Xiaoshan, executive vice president of Zuoyou Furniture Co., Ltd., said that due to the relatively low amount of compensation for furniture patent lawsuits, long time span, and short product life cycle, some furniture companies would prefer to settle privately when facing patent infringement. . There is also a widespread saying in the industry that "starved to death, don't eat, succumb to death and not sue".

Qiu Baochang, the head of the China Consumers Association Lawyers' Association, once publicly explained that furniture infringement is generally concentrated on the design, and the design application requires a longer period of time. The whole process takes about one year. However, the frequency of furniture replacement is very fast. Perhaps the furniture has been replaced when the patent right is filed.

Qiu Baochang emphasized that it is difficult to identify whether a patent is infringing. Only when the appearance of the product has a similarity rate of more than 80% can it be confirmed as plagiarized or imitating the appearance of the product. This means that the counterfeiter only needs to slightly modify the process and shape of the product. You can easily avoid infringement punishment. Even if the infringement is determined, the losses caused are difficult to obtain evidence, and it is difficult to define clearly. It can only be compensated at its discretion. The compensation amount is generally about 100,000 yuan. The cost of corporate rights protection is far more than the compensation obtained.

According to reporters, designers, enterprises, associations, government regulatory departments, and consumers together constitute the whole chain of the furniture industry.

The interviewed industry insiders all said that if they want to stop the plagiarism, they should focus on the above individuals: enhance the designer's right to speak, improve the enterprise's consciousness, the association will play the role of protecting the rights, the government will increase the protection of intellectual property rights, and evoke consumer purchases The shame consciousness of cottage furniture.

Needless to say, if you want to prevent plagiarism, this aspect of the furniture designer is crucial. In recent years, the whirlwind of domestic furniture plagiarism has been crazy into the international design exhibition.

In response, Luo Huan, chairman of Shenzhen Xinlei Industrial Design Co., Ltd., said reluctantly that in some designs from South Korea, the elements of imitation can actually be seen, but in addition to imitation, Korean designers will definitely be based on imitation Add your own things on the way, just imitate learning, while incorporating your own design, in this way to improve yourself.

In comparison, some Chinese cottage brands are not like this. After completing their initial entrepreneurship through plagiarism, such brands do not create something of their own, but continue to copy other people ’s things. more than".

Domestic furniture companies want to get rid of the notoriety of plagiarism in the world. Zhang Jianmin, chairman of Shenzhen Zhongshizhong Design Co., Ltd. suggested that the industry needs stronger intellectual property protection, more respect for the design market environment, and a higher level of technician training.

Lawyer Xu Jinzhou of Guangdong Shentiancheng Law Firm told reporters that furniture products are mainly easy to imitate in shape and function. Driven by interests, plagiarism has become a hurdle in the furniture industry. "National government departments vigorously protect the intellectual property rights of enterprises. The Intellectual Property Office, customs, industry and commerce and other departments have established special law enforcement departments, and the courts have also set up intellectual property courts." Huang Dongwei suggested that as a furniture manufacturer, we must first consciously resist Plagiarism, and then government departments have to improve the intellectual property protection system. Only by treating both the symptoms and the root causes can the stubborn illness in the industry be cured.

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