Ma Yun revisits "new manufacturing": Made in Internet is a historic opportunity

Abstract The development prospects of SMEs are related to business development. On the evening of October 30, the eve of the 2018 shareholders meeting of Alibaba, Ma Yun last time sent a letter to all shareholders as the chairman of the Alibaba Board of Directors, saying that the new globalization and new manufacturing is Alibaba must be for SMEs...

The development prospects of SMEs are related to business development. On the evening of October 30, the eve of the 2018 shareholders meeting of Alibaba, Ma Yun last letter to the shareholders of Alibaba as the chairman of the board said that the new globalization and new manufacturing is the two major history that Alibaba must seize for SMEs. Sexual opportunities. Following the “new retail”, the concept of “new manufacturing” may once again occupy the highlands of public opinion.

Letting the world do not have a difficult business has always been the vision of Ali and Ma Yun. Twenty years ago, Ma Yun’s words made thousands of entrepreneurs flood into the e-commerce industry. At this year's "Double 11" kick-off meeting, Zhang Yong, CEO of Alibaba Group, added a adverbial "in the digital economy era" before the initial heart of "making the world a difficult business." “In the era of digital economy, how to make sales more efficient, make marketing more efficient, make manufacturing smarter, and make channel management smarter, all Alibaba's work continues to be around this mission.”

In the letter, Ma Yun used Alibaba as an example to encourage small and medium-sized enterprises. Ma Yun said that Alibaba has experienced such global twists and turns for the third time in 19 years. The past experience tells us that these twists, worries, and frictions are hidden behind huge Opportunity, the question is how to change yourself.

Today, SMEs are welcoming transformation opportunities in the midst of pain. Ma Yun said in the shareholder letter that the global economy is experiencing difficulties and that trade, consumption, stock market and manufacturing are beginning to become uncertain. Despite this, Ma Yun still said: "The trade patterns and trade rules of today's industrial era have encountered huge problems, which is precisely the opportunity for our globalization."

For the manufacturing industry that is currently facing impact, Ma Yun believes that the future manufacturing industry is the perfect combination of manufacturing and service industry, is personalized, customized and data-based production, is the rebirth of the entire industry. If you can use artificial intelligence, blockchain and Internet of Things technologies to help manufacturing change and help thousands of manufacturing companies meet the challenges of the future, it will be a common opportunity for Alibaba and manufacturing.

It is foreseeable that new manufacturing will become another business vocabulary beyond new retail. At this year's Yunqi Conference, Ma Yun did not continue to explain the "five new", but focused on the new manufacturing. Ma Yun said that the future manufacturing industry is Made in Internet. “It’s data that drives the future of manufacturing, big data is production data, and cloud computing is productivity.”

If the new retail is to return the consumer data to the e-commerce, the new manufacturing is that the e-commerce will return the data to the factory, and the end-to-end docking and opening of the consumer and production end will reduce the cost-effectiveness and iterative update. It is worth noting that the new manufacturing concept proposed by Ali relies on data and technology. After nearly 20 years of technology precipitation and application scenario practice, e-commerce has enough capacity to influence the manufacturing industry. With its many platforms, Ali connects businesses and consumers, trying to get the production end and the consumer side open. Based on the accumulation of early resources, Ali can extend the business scenario to the manufacturing industry to bring more incremental space.

In fact, due to the fragmentation of the consumer side and the increasingly limited incremental space, the opportunity to seek the industry side has naturally become a new export of enterprises. It is worth noting that compared with e-commerce, mobile payments, and new retails that have taken root from the Internet, it is difficult for new manufacturing to rapidly expand with demographic dividends. Enterprises need to rely on big data, optimize efficiency, and reduce costs. The source extends. At present, the manufacturing industry is in a stage of transition to intelligentization, facing the pressure of rising labor costs and industrial upgrading. Enterprises have strong demands for efficiency improvement. At the same time, manufacturing is also a huge market that has not yet been opened up.

The Internet industry has shifted from traffic priority to efficiency. Internet companies, manufacturers, and brands have begun to rely on consumer-side big data to achieve "on-demand production." After the consumption and production and sales data are intercommunicated, the production information will be directly delivered to the manufacturing enterprise to achieve flexible customization. Small-volume, customized flexible manufacturing capacity is beginning to replace labor-intensive industries that are mass-produced and cost-effective. Supply chain innovation driven by Internet companies is advancing supply-side reforms by affecting upstream production.

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